Dental Marketing Strategies|Dental Case Acceptance Archives

Does an End of Year Message Convert Dental Patients?

2026-06-16T00:00:00-04:00

Does an end of year deadline message actually get dental patients to commit? It does, and I have watched it work on patients who sat on the fence for years. One case was a retired realtor four hours away who had been getting information from the practice for several years after his first contact. Nothing moved until he responded to an end of year message, the one saying the clock is ticking and fees are going up. Suddenly it was the right time to investigate options, and he went on to accept a cosmetic denture with implants and lower fixed work [...]

Sales Before Marketing: Where Dentists Should Start

james2026-06-16T00:00:00-04:00

Should I fix my marketing or my sales process first? Start with selling, not marketing. Here is why. Your practice is already a moving train. It left the station years ago and it is rolling down the track, fast in some spots and barely chugging in others. It is far easier to improve what happens at the point where patients are actually deciding to buy than to go all the way back upstream and rebuild your promotion machine. Fixing the buying moment gives you results almost immediately, with the patients already walking through your door. Marketing changes take months to show [...]