Dental Practice Marketing|Dental Practice Success Archives

Too Much Dental Marketing Stuff But Still Stuck?

james2026-06-18T00:00:00-04:00

I already have tons of dental marketing materials, so why am I still stuck? Having a lot of marketing stuff and having the right stuff are two different things, and for cases outside insurance most of what you own is probably the wrong stuff. But here's the harder truth. Even if some of it is right, the materials almost never create the result. Habits do. I own a basement full of manuals, ads, books, a hundred years of marketing information, and I still buy more. The pile isn't the point. What I do with it is. Think of it like a [...]

Too Much Dental Marketing Stuff But Still Stuck?james2026-06-18T00:00:00-04:00

How a Specialist Wins More Referral Cases

james2026-06-16T00:00:00-04:00

As a specialist, how can I get more big cases from my referring doctors? Teach your top referrers how to refer correctly. Most general dentists do not know how, and that is not their fault, nobody showed them. Pick your top five or top ten referring offices and invest real time, energy, and shoe leather teaching them to spot and hand off the right cases. One of the strongest moves is to pay the tuition for a top referring practice to learn proper selling alongside you. Think about the cases that come back as a byproduct. That single investment beats any [...]

How a Specialist Wins More Referral Casesjames2026-06-16T00:00:00-04:00

Why Your Dental Practice Location Drives Sales

james2026-06-16T00:00:00-04:00

Why does the location of my dental practice matter so much for sales? Because in most markets your location does a huge amount of selling for you before a patient ever sits in the chair. People who need a dentist simply show up at the door of a visible, convenient practice. No cold calling, no chasing, no rejection. They self-select and arrive. Other sales professionals would kill for that. The trouble is we rarely understand this coming out of dental school, so a strong location often happens by accident, you bought a practice that happened to sit in a good spot, [...]

Why Your Dental Practice Location Drives Salesjames2026-06-16T00:00:00-04:00