Dental Practice Advice- Patient Instincts -do you know how they will react As part of my dental practice advice and how to market and present to patients I ask my members - "Do you have any idea of how your patient is going to react to your dental marketing and sales in your dental practice ?" McAnally Selling Advice-Rule #16 -If you make the patient uncomfortable, hard-wired, gut-level instinct takes over.  Guess what..... instinct does not work in your favor (or theirs!). Instinctual deciding occurring directly out of doctor and team actions is derailing good [...]

Dental Practice Advice-Hey doc, this is awkward... One of the main rules we like to impart to our members through our dental practice advice is: McAnally Selling Rule #14 – Eliminate awkwardness and more patients win. Awkward; causing or feeling embarrassment or inconvenience. If something has happened in a patient relationship or in the early stages of prospective patient relationship that’s created or is creating awkwardness, the best thing you can do is take the responsibility to raise the issue and talk about whatever it is that’s going on. It’s not just the best thing [...]

In dental practice marketing a great presentation is key.... In dental practice marketing my McAnally Selling Rule #10 is: Give a great presentation before you give a presentation.  As part of any check-list system for selling in dental practice marketing, it’s up to you or a well-trained team member to guide the patient through leadership based discussions about what you are seeing in their situation as compared to others in similar situations.  “When I see patients like you…….” Feel like you (or your front desk, office manager, hygienist, assistant, treatment planner, financial coordinator, etc.) don’t [...]