Ethical Selling Dentistry Archives

Dental Practice Marketing and why dentists need “extra” skills for the new economy.

james2024-06-21T22:44:42-04:00

Dental Practice Marketing and why dentists need "extra" skills for the new economy. Now more than ever you need dental practice marketing strategies in place to overcome the current stagnant economy. Did you see the latest news, the unemployment rate is unchanged. As every glass is half full, the good news is at least things seem to be stabilizing. The half full part is that there is no hint of any returning to the pre-recession boom that the profession grew accustomed to for so many years. Tom Friedman, who predicted the flattening of technology worldwide [...]

Dental Practice Marketing and why dentists need “extra” skills for the new economy.james2024-06-21T22:44:42-04:00

Boo! What’s Your Dental Practice Marketing Plan?

james2024-06-21T22:43:51-04:00

Boo! What's Your Dental Practice Marketing Plan? As we are approaching the end of year, how is your dental practice marketing plan for next year going ? I trust you are busy with the fast approaching end of year tasks of most dentists--preparing for the holidays, multiple "free" days and some planning for next year. If you are like most that last item "planning for next year" probably needs more attention than it's routinely given. A number of our Elite Program members will be developing, finalizing and reviewing with each other this year's promotion plans [...]

Boo! What’s Your Dental Practice Marketing Plan?james2024-06-21T22:43:51-04:00

Why Dentistry IS a hard sell….without Ethical Selling Dentistry

james2024-06-21T22:42:11-04:00

Why Dentistry IS a hard sell....without Ethical Selling Dentistry If you don't apply ethical selling dentistry in your practice, it makes it so much harder to close cases. The sooner you "get" this, the better. Non-pain relief dentistry is and will always be a hard sell. [Notice I didn't say, you have to hard sell dentistry--because you don't and our ethical sales training Program called the McAnally Selling System proves just that.] Patients don't want to go to doctors of ANY kind-period. In that category, dentists have it easy because most people understand what even [...]

Why Dentistry IS a hard sell….without Ethical Selling Dentistryjames2024-06-21T22:42:11-04:00

GM, Dentists and Dental Practice Marketing

james2024-06-21T22:41:48-04:00

GM, Dentists and Dental Practice Marketing With an eye to dental practice marketing, it is interesting to see what the mammoth companies are doing and saying when it comes to advertising............. Have you seen the news? GM, the U.S.'s biggest advertiser in total dollars, has given the big "pfuuiii" to Facebook saying this social "media's" advertising simply does NOT WORK. A few things you need to understand. Much like it hasn't been a great car builder since sometime around the time of Ramses II (okay that is an exaggeration--but we'll be generous and pin that [...]

GM, Dentists and Dental Practice Marketingjames2024-06-21T22:41:48-04:00

What Dentists (and Patients) Buy…..and Ethical Selling Dentistry

james2024-06-21T22:41:35-04:00

What Dentists (and Patients) Buy.....and Ethical Selling Dentistry I developed my ethical selling dentistry system when studying what patients and dentists buy outside of dentistry, based on the rationale (or lack of) based on their wants and needs. If you want something badly you will seek a way to get it ! Last weekend I was in NYC for a wedding of a staff member (Amber, who has worked with us in a number roles for many years). Besides the wedding (fantastic--on the roof of the Gramercy Park Hotel--one of the big investors in Studio [...]

What Dentists (and Patients) Buy…..and Ethical Selling Dentistryjames2024-06-21T22:41:35-04:00

Ethical Selling Dentistry and Sticker shock when presenting fees

james2024-06-21T22:41:01-04:00

Ethical Selling Dentistry and Sticker shock when presenting fees Using my proven ethical selling dentistry system, program members avoid the horror of sticker shock during case presentation. Every month in our member publications we discuss key things that one can do to make practice infinitely easier when it comes to promotion and ethical selling dentistry. Here's two that I recently reviewed on our list of 39 tenets which is now published and for sale on Amazon, that most in the profession have no clue on but that make real differences in whether you do better [...]

Ethical Selling Dentistry and Sticker shock when presenting feesjames2024-06-21T22:41:01-04:00

The Independent Dentist and Dental practice transitions. Think carefully.

james2024-06-21T22:40:40-04:00

The Independent Dentist and Dental practice transitions. Think carefully. For the Independent dentist, the concept of retirement and how to approach it raises big concerns. Summary: A reasonable and attainable alternative to traditional retirement is to move to a model of only promoting and ethically selling the procedures you love the most at appropriate and profitable fees for as long as you want or need income. Recently, we made it easy to obtain proven ready to use advertisements for reconstructive dentistry-cases that many dentists love doing and who's average case sizes start at $10,000--without needing [...]

The Independent Dentist and Dental practice transitions. Think carefully.james2024-06-21T22:40:40-04:00

What the Independent Dentist Can Do Now That Chase Health Advance Has Called It Quits

james2024-06-21T22:40:27-04:00

What the Independent Dentist Can Do Now That Chase Health Advance Has Called It Quits What to Do Now That ChaseHealthAdvance Is Calling It Quits if you are an independent dentist ? You’ve probably heard by now ChaseHealth will wind down its dental financing product. That means nearly 50% of the private patient financing pool is set to go POOF! Needless to say, it is not a positive dental economic sign when the biggest consumer bank in the country is 86ing a product that ties to our industry. What gives???? It’s very likely that [...]

What the Independent Dentist Can Do Now That Chase Health Advance Has Called It Quitsjames2024-06-21T22:40:27-04:00

Dental Practice Marketing of Fountain of Youth™ Denture and What Sells Itself

james2019-10-23T17:52:26-04:00

Dental Practice Marketing of Fountain of Youth™ Denture and What Sells Itself I'm just back from a visit to Dr. Rod Strickland's hands-on Fountain of Youth™ Denture course in Savannah, Georgia and realize that in dental practice marketing of these dentures sell themselves....... This technique when 1) clinically performed well, 2) marketed well, and 3) sold astutely (all three are a MUST) is a true category killer. This ONE procedure could support an entire very low overhead minimalist style practice--once again if 1, 2, and 3 are all present in the dental practice marketing of [...]

Dental Practice Marketing of Fountain of Youth™ Denture and What Sells Itselfjames2019-10-23T17:52:26-04:00

Dental Practice Advice and The Real Cost of Dental CE

james2024-06-21T22:38:57-04:00

Dental Practice Advice and The Real Cost of Dental CE In my dental practice advice series, lets talk about the Real Cost of Dental CE Dental CE is great. It's the path that unlocks all kinds of ways to serve your patients better IF it's thought through. Most dentists don't think anything through carefully regardless of whether it's CE or not. That's the simple truth--wish it wasn't but it is what it is. When it comes to CE, most dentists really don't understand what they are paying for, getting, or will ever use based on [...]

Dental Practice Advice and The Real Cost of Dental CEjames2024-06-21T22:38:57-04:00

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