How does a dental practice become a ‘category of one’ in its local market?
By packaging your clinical work, technology, methods, training, and team into a combination that no other practice nearby can match. The combination is the moat. Specific technologies (immediate-load implants, IV sedation, DNA periodontal testing, Kois risk-assessment profiles), specific service models (everything done in one office, defined treatment timelines, written warranties), specific team configurations. When competitors cannot copy the whole bundle, patients cannot do an apples-to-apples comparison. Apples-to-apples is what drives commodity pricing. Apples-to-oranges is what lets you charge fees appropriate to your skill. Most dentists run apples. The category-of-one practice deliberately becomes an orange.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.
