Should I fix my dental marketing before I work on case acceptance?
No. Fix your selling first. Your practice is already a moving train heading down the tracks, and the easiest place to make an impact is at the end of the ride, where patients are deciding to say yes. That is where you see results almost immediately. If you go all the way back to the start and start rebuilding marketing, you are reworking a hundred upstream processes before you ever touch the part that pays you. There is another reason too. It is easy to waste money on marketing if you do not really understand it, but it is nearly impossible to lose money by getting better at ethical selling. So start where the train is already moving and tighten the close. The marketing can come after.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.