How much does each marketing-generated phone call actually cost a dental practice?
For complex cases, often more than $100 per call and over $1,000 per case that actually starts. The cost depends on the channel, the market, and the case type, but the order of magnitude is real. Think about that the next time someone on the team is about to write off a call as ‘not ready’ and move on. The marketing dollar has already been spent. Ignoring the patient means the practice paid that $100 for nothing. A small ongoing investment in followup captures a portion of those callers months or years later, when their situation has changed. The followup cost is a fraction of what generating the original call cost. The ROI is in favor of staying in contact.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.