What does a casual dress code in a dental office signal to high-fee patients?
That you are working at the level of a casual practice. Patients buying expensive elective services read casual dress as a signal of casual standards. Scrubs and athletic shoes register as routine dentistry, not premium reconstructive work. The dot-com bust era and the post-2008 financial crisis both produced the same pattern: serious markets returned to professional dress because patients spending real money wanted real signals of competence and authority. The practice that looks like a high-end professional service gets paid like one. The practice that looks like a chain office gets compared to chain office prices.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.