Why do free dental consultations work so well to get patients to say yes?
Reciprocity. When you give someone something of real value for free, they feel a pull to give something back, and that instinct is hardwired into the vast majority of us. This is not a gimmick I invented. Behavior studies have validated it, and it is an ancient idea. There is a Japanese proverb, nothing is more costly than something given free of charge, which captures the debt a person feels they owe. You can use that pull for good. A free visit gets the patient in the chair, and free really does equal pitch, meaning patient in the chair. From there the relationship can grow, because people buy from who they know, like and trust. Do not underestimate this. Give first, and you earn the right to guide them toward the care they actually need.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.