Why do so few information seekers go forward with implant treatment?
Because requesting information and committing money are two completely different acts. Once you are above ten thousand dollars, less than ten percent of the people who request information from your practice ever go through with treatment. That is the untouched masses, the cold universe. But here is the part dentists miss. Once someone actually enters your practice and goes through proper screening, consultations, diagnostics, and a real presentation, your conversion jumps to anywhere from thirty five to one hundred percent depending on your skill. The phone inquiry is not the patient. The person sitting in your chair is. So stop judging your success by how many leads call. Judge it by what happens to the people who walk through the door, because that is where your selling actually moves the number.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.