What follow-up do prospects who only requested information actually need?
Almost nothing, and that is the point. The people who call asking for information but never walk through your door are a numbers game. Above the ten thousand dollar mark, fewer than ten percent of that group ever goes through with treatment, no matter what you do. So do not pour energy into chasing them. One or two postcards a year reminding them you exist is the entire follow-up they need. Think of it like a porch light you leave on. You are not knocking on doors, you are just staying visible so the ones whose problem gets worse know where to come. Save your real effort for the patients who actually showed up and sat through your process. Match your follow-up to the odds, and stop overspending on cold prospects.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.