How can two nearly identical products sell at wildly different prices?
Look at handbags. You can buy a perfectly good purse at Walmart for about seventy three dollars, made of ostrich no less. Walk a few doors down and Coach sells you a bag that carries your keys no better for twelve hundred. Ralph Lauren will take you up toward twenty thousand. The bags all do the same job. The difference is not the leather, it is positioning, trust, promotion, and what happens during the sale. Walmart has almost no selling process because it does not need one. The luxury houses build context around the product so the price makes sense to the buyer. Here is why this matters to you. A handbag does no real good for anyone, and they still command those prices through positioning alone. You actually change people’s health. If a purse can be positioned, so can your dentistry, ethically.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.