Can a selling system work if my practice is heavy on insurance or HMO plans?
Yes, with one honest caveat. This kind of systematic, ethical selling works in every practice model I have seen, from offices that are one hundred percent HMO to ones that are one hundred percent fee-for-service. It simply pays off more for patients who sit outside the insurance system. If you are stuck deep in the insurance model right now, the system still helps you in the short term while you build a longer-term plan to attract more patients who are not boxed in by their plan. Do not use your contracts as an excuse to skip this. Start applying the steps where you can today, and let the early wins fund your move toward a patient base that values what you actually offer.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.