The Independent Dentist and Marketing: Decisions Must be Made In today's economy the independent dentist must have a serious dental practice marketing strategy and a proven sales system or he is going to sink in this downward spiraling economy. Just what impact can better "selling" have on different practice models in today’s economy. There's little doubt that the world is permanently different following the recession. I’m working on a presentation for the AAID’s national meeting  and needless to say, part of the discussion will include these changing realities and how the independent dentist must change [...]