You are spending $50,000-$100,000 on Dental Practice Marketing and You Don't Even Know It Hidden Dental Practice Marketing Expenses You are paying for marketing like it or not In a recent conversation with a dentist, I asked, “How much do you spend on dental practice marketing each year?” The response was “I don’t’ market or advertise so I have no expense”. My next question was “How much do you write off each year to the insurance companies?” His response: $85,000. What this dentist didn’t realize was that an $85K write-off to the insurance company WAS [...]