Ethical Selling Dentistry is Defined Here’s my definition of ethical selling dentistry.  You heard it from me first. “Getting Patients emotionally engaged in a treatment result that is GOOD FOR THEM and getting them emotionally and intellectually committed to treatment.” Realize that most things pitched to emotionally engage an individual to purchase the good or service are NOT good for them (fast food, sugar coated everything, cigarettes, gas hogging cars, etc.).  Understanding this distinction, how could the professional NOT believe in ethical selling dentistry as something they can deliver that is really very very good [...]