Dental Practice Marketing-Focusing on the "insured" middle class not a good idea When discussing dental practice marketing I notice that for dentists focusing on the "insured" middle class--the digging is getting harder. While the data is sound, this is going to be a bit of a rant…..so get ready….it’s intended as a wake-up call to a few more in the profession who are asleep at the helm unaware of the iceberg ahead that makes the sinking of the Titanic look like like a minor event. This missive is mostly for the U.S. dentist but it [...]