Dental Practice Marketing and Using the Media In dental practice marketing it's not often that a national media source which reaches millions hands the dentist a home run. Usually, it's an expose showing the less savory side of the licensed professions.  You know the stories:  Things like orthopedic surgeons doing surgeries that don't need to be done, physician ilk that defraud medicare, and in the last year, dentists who disregard additional radiation delivered in the CBCT arena... So....when we get our stories that are positive, you have to run with it and use it for [...]