Why isn’t a brochure enough to sell a big dental implant case?
Because nobody spends $20,000 or $50,000 on the strength of a trifold. Look at what most practices hand out and it’s a thin brochure with a little information, and then we expect the patient to commit to life-changing treatment off the back of it. It’s not good enough, and frankly if you’ve taken serious advanced education you are better than that. The line I draw is simple. Where’s the wow? A brochure has none. Nothing in it is big, nothing is outrageous, nothing feels substantial. A patient deciding on full-mouth work needs to feel the weight of what you do, literally and figuratively. So replace the brochure with something so generous that even other dentists shake their heads at how much you give away. That is the standard worth meeting.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.