What is a unique reason why letter and what goes in it?
It’s the opening piece of your packet, and it’s primarily a letter about your practice that positions what you do that’s special and why you’re different from everyone around you. Done right it answers the only question the patient is really asking, why you and not the other guy. Write it in loss-minimizing terms, framing what you do around what the patient stands to lose by not acting rather than dry features. Include biographical detail about you and your team so you read as a person, not a logo, and keep the language engaging. We’ve lived through 150 years of the rise of celebrity, and plenty of non-celebrities now stand on big stages. Don’t be shy about a little local celebrity status, because it genuinely helps a patient decide you’re the one to see. Open the packet with this letter and set the tone.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.