james, Author at The McAnally Selling System

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So far james has created 3065 blog entries.

Independent Dentist-Dental Independence Day

james2024-06-21T22:17:15-04:00

Independent Dentist-Dental Independence Day Butch, The Patriotic Whippet For the independent dentist, breaking free from the insurance tyranny is tantamount to practice success. For US readers, the 4th of July is upon us. It’s one of MY personal favorite holidays. At our house, the flag will fly, Sousa marches will blare in the backyard (my neighbors hate me for that), ridiculous quantities of hamburgers and fries will be consumed, and of course, the day will end watching nearby city-wide fireworks from our front porch. You could even say my level of “thanksgiving” is larger on [...]

Independent Dentist-Dental Independence Dayjames2024-06-21T22:17:15-04:00

Dental Marketing Ideas-Decrease the Data You Give Your Patients

james2024-06-21T22:17:01-04:00

Dental Marketing Ideas-Decrease the Data You Give Your Patients In the dental marketing ideas series I advise my program members to keep everything simple in case presentation and decrease the data you give the patients. Here is why-Every 18 months for the last decade, the world has doubled the data it pushes to you. Twice as much email, twice as many friend requests, twice as many sites to check, twice as many devices. That’s what’s going on in your patient’s world. It’s becoming more difficult to insert yourself into their conversations without a clear focused [...]

Dental Marketing Ideas-Decrease the Data You Give Your Patientsjames2024-06-21T22:17:01-04:00

Ethical Selling Dentistry is Defined

james2024-06-21T22:16:38-04:00

Ethical Selling Dentistry is Defined Here’s my definition of ethical selling dentistry. You heard it from me first. “Getting Patients emotionally engaged in a treatment result that is GOOD FOR THEM and getting them emotionally and intellectually committed to treatment.” Realize that most things pitched to emotionally engage an individual to purchase the good or service are NOT good for them (fast food, sugar coated everything, cigarettes, gas hogging cars, etc.). Understanding this distinction, how could the professional NOT believe in ethical selling dentistry as something they can deliver that is really very very good [...]

Ethical Selling Dentistry is Definedjames2024-06-21T22:16:38-04:00

Dental Practice Advice-Ride the Bus or Not?

james2024-06-21T22:16:18-04:00

Dental Practice Advice-Ride the Bus or Not? In my dental practice advice series, I’m going to review what you can learn from America’s finest bus companies (American Airlines, Continental, Southwest, etc.) and the non-bus Airline Companies (Virgin America and Jet Blue). Here’s the agent’s counter at Virgin America, LAX. Just flew through there on Virgin yesterday—delightful experience, wonderful meal, excellent service. When was the last time YOU said that about the bus? If you’ve flown Continental, United, American, US Air, Alaska, Southwest, AirTran, etc. recently, how does the picture below compare with the bus counter [...]

Dental Practice Advice-Ride the Bus or Not?james2024-06-21T22:16:18-04:00

Independent Dentist-Delta Dental – A Call to Arms

james2019-10-23T19:22:18-04:00

Independent Dentist-Delta Dental - A Call to Arms The Independent Dentist is under siege. For the independent dentist- Delta is always on the move finding ways to cut its payments, increase profits, and fool the public and dentists into thinking they are the white knight. The truth is, they are evil incarnate for the independent dentist and are the enemy. Their business success means your business failure. If you don’t ‘Get It’ then welcome to a very big wake-up call. Anyone who has had a science class is familiar with the “put a frog in [...]

Independent Dentist-Delta Dental – A Call to Armsjames2019-10-23T19:22:18-04:00

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