james, Author at The McAnally Selling System

Independent Dentist-Fighting for What You Want in Your Practice Part I

james2024-06-21T22:20:38-04:00

Independent Dentist-Fighting for What You Want in Your Practice Part I As an independent dentist, given the weakened economy and shrinking middle class, you must act like a business owner and learn to market and sell your clinical skills. I spent 4 hours at the DMV last week changing my drivers license…… Sitting with the average citizens makes you realize that the really big ship of society is being pulled by a small minority of the population. Most just go with the flow, follow the leader, and never fight for anything they really want in [...]

Independent Dentist-Fighting for What You Want in Your Practice Part Ijames2024-06-21T22:20:38-04:00

Dental Practice Management- Pricing Part III

james2024-06-21T22:20:23-04:00

Dental Practice Management- Pricing Part III In the dental practice management series lets continue our discussion about pricing. We’ve been talking about my favorite Indian restaurant (unfortunately now over 3500 miles away from my new home in Miami!). Chances are you’ve interacted with a business that may have the same problem of Vij and that is pricing not being adjusted to help match demand. So, how much business could Vij lose (if he raises prices) and still be more profitable? Last time, I discussed how one goes about raising a price to see what happens [...]

Dental Practice Management- Pricing Part IIIjames2024-06-21T22:20:23-04:00

Dental Practice Management–Matching Price to Demand

james2024-06-21T22:20:00-04:00

Dental Practice Management--Matching Price to Demand Recently I discussed a somewhat famous restaurateur in Vancouver BC named Vij and the problem he has at his appropriately name restaurant “Vij’s.” In dental practice management matching price to demand is critical. It doesn’t take a Nobel winning economist to see that Vij is wildly successful. In fact, he’s so successful it is actually hurting himself. Huh?!? How is that possible? Well, while enjoying my time waiting at the restaurant (on nearly every occasion of dining there), I see others coming to the restaurant, see the long line [...]

Dental Practice Management–Matching Price to Demandjames2024-06-21T22:20:00-04:00

Dental Practice Marketing-Social Media MUST Knows for Dentists

james2024-06-21T22:19:38-04:00

Dental Practice Marketing-Social Media MUST Knows for Dentists Social Media, People Magazine, Authenticity and You. As promised, for all those opting into our social sites, here the BIG things dentists need to understand about this “new” media in regards to dental practice marketing. Understanding the big picture will drive all the small details. Fundamentally, here is NOT what this is going to do (at least right now). Get this straight: Social Media is NOT going to generate “boat-loads” of patients as plenty of b.s. up to their eyeballs hucksters pitching such to the profession. There [...]

Dental Practice Marketing-Social Media MUST Knows for Dentistsjames2024-06-21T22:19:38-04:00

Dental Practice Advice–Thoughts on “Maintenance”

james2024-06-21T22:19:26-04:00

Dental Practice Advice--Thoughts on "Maintenance" In my dental practice advice series, I’d like to discuss what most of us refer to as “maintenance” or “preventive” care. Since this type of care is simply a continuation of treatment (i.e. after reconstruction), I recommend not discussing it at length as if it was an entirely new concept following the end of regular treatment. Why? Because it confuses the patient. After “reconstruction”, they are suddenly forced to make a new decision. It’s sort of like starting all over with them again and having to “re-sell” an entirely different [...]

Dental Practice Advice–Thoughts on “Maintenance”james2024-06-21T22:19:26-04:00

Dental Consulting-Are you in a room of people getting smarter?

james2024-06-21T22:18:53-04:00

Dental Consulting-Are you in a room of people getting smarter? As part of my dental consulting to help program members, I am constantly surrounding myself with people from other industries who are like minded and the best in the business. I can learn from them and bring back what I have learned to help program members apply the new knowledge for their practices. In LA, in between my two quarterly business think tank groups. One is purely devoted to marketing, sales, and maturing a business. The other is devoted to focus on both personal and [...]

Dental Consulting-Are you in a room of people getting smarter?james2024-06-21T22:18:53-04:00

Dental Practice Management:Pricing–Avoid the Herd PLUS Leveraging Pricing Part I

james2024-06-21T22:18:23-04:00

Dental Practice Management:Pricing--Avoid the Herd PLUS Leveraging Pricing Part I In dental practice management and fees-avoiding the “rush to cheap” can be a real challenge since it’s easy to get caught up in “retail mentality” as one watches the majority of the retail world heading there. This something to be aware of and position yourself away from that game. If you weren’t aware of the fact that there has been no long term retail discounter in the history of business you should seek out information on that subject versus believing that “discount is king.” [Don’t [...]

Dental Practice Management:Pricing–Avoid the Herd PLUS Leveraging Pricing Part Ijames2024-06-21T22:18:23-04:00

Independent Dentist-Why you need Ethical Selling Dentistry Systems

james2024-06-21T22:18:07-04:00

Independent Dentist-Why you need Ethical Selling Dentistry Systems For today's independent dentist, having a proven sales and marketing system in place is needed now more than ever before. While the economy is starting to show signs of life, the dental market remains forever changed following the “great recession.” Most aren’t ready for the risk and opportunity. BECAUSE, here’s what you are up against…….. Fundamentally, the middle class that traditionally bought dentistry is gutted. Yes, the upper 20% of the affluent are still on top and gaining ground but the rest of the middle class can [...]

Independent Dentist-Why you need Ethical Selling Dentistry Systemsjames2024-06-21T22:18:07-04:00

Dental Practice Advice-Life’s Short. Enjoy summer.

james2024-06-21T22:17:49-04:00

Dental Practice Advice-Life's Short. Enjoy summer. In my dental practice advice series I talk with members about time management a lot and how crucial it is for downtime and recharging of your batteries. Much can be learned from our colleagues on the other side of the big bodies of water. It’s not unusual to see our cousin dentists over on “the continent” take 3-4 weeks every summer to recuperate from the rigors of dentistry. Furthermore, it’s also a lot of the rest of the population before you think that is some sort of elitist concept. [...]

Dental Practice Advice-Life’s Short. Enjoy summer.james2024-06-21T22:17:49-04:00

Dental Practice Advice-The Mayflower Madam has Something to Teach Dentists….

james2024-06-21T22:17:36-04:00

Dental Practice Advice-The Mayflower Madam has Something to Teach Dentists.... Dental Practice Advice taken from Sydney Barrows. Recently, I did a one-on-one interview for our Elite Program members with Ms. Sydney Barrows AKA The Mayflower Madam and applied what I have learned from her in my dental practice advice series. Sydney ran the most exclusive escort service in New York ‘Cachet’ back in the 80’s before New York’s finest brought her down. Ultimately admitted it was on of the best run business operations they had seen. Sydney went on to write a number of books, [...]

Dental Practice Advice-The Mayflower Madam has Something to Teach Dentists….james2024-06-21T22:17:36-04:00

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