james, Author at The McAnally Selling System

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So far james has created 3065 blog entries.

A Dental Consultant-A look back at James’ predictions…..

james2024-06-21T22:24:06-04:00

A Dental Consultant-A look back at James' predictions..... As a dental consultant I have to be very focused for my program members on events both past and current and how they apply to the economics of dentistry and where we are headed. It’s funny to look back over a decade ago. An article rejected for publication at the time by those “forward thinkers” at Dental Economics……was the seed of genesis of an International consulting business (Big Case Marketing) and the foundation of a sales training program aimed at doing just what’s described in the article [...]

A Dental Consultant-A look back at James’ predictions…..james2024-06-21T22:24:06-04:00

Middle Class Dentistry a sinking ship-Ethical Selling Dentistry a must !

james2024-06-21T22:23:27-04:00

Middle Class Dentistry a sinking ship-Ethical Selling Dentistry a must ! Ethical selling dentistry is a must for every dentist who realizes that the middle class ship is sinking. Those inside the McAnally Selling System world, often hear discussions about why it’s more important know than ever to learn to systematically and ethically. This is from today’s WSJ—not “liberal” by any means (well maybe if you are a John Bircher….) has a nice concise summary of the exact thing I’ve been pointing out to our member dentists. http://online.wsj.com/article/SB10001424052748704828104576022002280730440.html?KEYWORDS=dickensian Here’s what Alan Binder, Princeton Economist and [...]

Middle Class Dentistry a sinking ship-Ethical Selling Dentistry a must !james2024-06-21T22:23:27-04:00

Dental Marketing Ideas-Email Open Rates – Only Fools Have Stopped Regular Mail

james2024-06-21T22:23:03-04:00

Dental Marketing Ideas-Email Open Rates - Only Fools Have Stopped Regular Mail When discussing dental marketing ideas with program members, I advise them that regular mail is still the way to go when reaching out for prospective clients who need their clinical skills and care. While many think e-mail is the way to go, we have learned that it is not a helpful as you would think. The latest numbers are in for consumers opening e-mail messages and there are lessons there for every practice. [These numbers from the Direct Marketing Association which I am [...]

Dental Marketing Ideas-Email Open Rates – Only Fools Have Stopped Regular Mailjames2024-06-21T22:23:03-04:00

Ethical Selling Dentistry-Science of Discounting and Comprehensive Dentistry

james2024-06-21T22:22:51-04:00

Ethical Selling Dentistry-Science of Discounting and Comprehensive Dentistry Using the current behavioral science that big businesses apply to sales and discounting can be applied to ethical selling dentistry but most dentists, 95%, don't get it ! The WSJ cracked the door open today on a bit of the science that drives retailers discounting methods that spur purchases. The funny thing is, this information, is available for minimal cost for any clinician willing to take up the sleuthing hunt, gather it up, and apply it to their sales process. I did it in my own practice, [...]

Ethical Selling Dentistry-Science of Discounting and Comprehensive Dentistryjames2024-06-21T22:22:51-04:00

Independent Dentist -Advanced Clinicians Pay Attention

james2024-06-21T22:22:29-04:00

Independent Dentist -Advanced Clinicians Pay Attention Below is a testimonial from an independent dentist who is one of my program members and graduate. He is one of the most qualified clinicians on planet earth. Kois mentor, super skilled, ethical to the nth degree….. If you’re taking tons of CE and aren’t running as fast as you can to our ethical selling program (The McAnally Selling System), your CE is nothing more than expensive hobby…..and as an independent dentist who is fighting the insurance tyrant you are losing out. “The maximum case acceptance program has helped [...]

Independent Dentist -Advanced Clinicians Pay Attentionjames2024-06-21T22:22:29-04:00

Dental Marketing Ideas-Movie Sets & Dental Practices

james2024-06-21T22:22:06-04:00

Dental Marketing Ideas-Movie Sets & Dental Practices In my dental marketing ideas series lets talk about..... MOVIE SETS and DENTAL PRACTICES A few days ago, I took one of my customary bike rides around my island paradise. Lots of movie sets come and go here in Miami and this photo is of a bunch of workers from a production company wheeling stuff towards the beach to set-up a scene. That got me thinking that in dental marketing ideas and promotions of yourself- Your practice is just like a movie set—both the physical environment and the [...]

Dental Marketing Ideas-Movie Sets & Dental Practicesjames2024-06-21T22:22:06-04:00

Achieving True Dental Mastership and Dental Case Acceptance

james2024-06-21T22:21:48-04:00

Achieving True Dental Mastership and Dental Case Acceptance In dental case acceptance and the increase of such you must have the clinical skills for sure but you must also have a selling system in place that helps and guides you to close the case. Achieving True Dental Mastership is within every dentists reach but most won't take the time to achieve greater dental case acceptance....The One Thing Keeping 95% of Those with Advanced Clinical Training from Doing the Cases They Want and Deserve is that they do not have a sales system in place to [...]

Achieving True Dental Mastership and Dental Case Acceptancejames2024-06-21T22:21:48-04:00

Independent Dentist-Fighting for What You Want Part III

james2024-06-21T22:21:13-04:00

Independent Dentist-Fighting for What You Want Part III As an independent dentist and a savvy business owner you must fight for what you want. That means having sales systems and marketing tools in place to attract prospective clients. Spending a few day sin Montreal Canada visiting friends and family (it’s fall, heading into winter, and I’ll be glad to be back on the beach in Miami in a few days!). Comme toujours, j’ai besoin practiquer mon francais plus! We had an excellent Elite level meeting in Dallas last week—our members continue to prove that regardless [...]

Independent Dentist-Fighting for What You Want Part IIIjames2024-06-21T22:21:13-04:00

The Independent Dentist-When Frank Spear is Discounting….Trouble is A Foot…..

james2024-06-21T22:21:34-04:00

The Independent Dentist-When Frank Spear is Discounting....Trouble is A Foot..... The independent dentist needs to be wary of the current economic changes afoot and how it will affect their practice. When the giants of clinical CE are discounting coursework, there is a lesson to be learned and to take heed of in your practice as an independent dentist. This email crossed my desk recently from Dr. Frank Spear’s organization at the Scottsdale Center—dentistry's newest advanced CE delivery facility. The implicit sales message is almost TWO FOR ONE or almost BUY ONE GET ONE FREE!!! Archaic [...]

The Independent Dentist-When Frank Spear is Discounting….Trouble is A Foot…..james2024-06-21T22:21:34-04:00

Independent Dentist-Fighting for What You Want in Your Practice Part II

james2024-06-21T22:21:00-04:00

Independent Dentist-Fighting for What You Want in Your Practice Part II In Part I of “Fighting for What You Want in Your Practice,” an unspoken factor at the heart of many dental business owner’s problem as an independent dentist is an irrational fear of ‘asking for directions’ when it comes to marketing and selling their services. It’s like those days before GPS when the joke was that the difference between a man and a woman who gets lost driving around is that a man refuses to stop and ask for directions and a woman asks [...]

Independent Dentist-Fighting for What You Want in Your Practice Part IIjames2024-06-21T22:21:00-04:00

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