james, Author at The McAnally Selling System

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So far james has created 3065 blog entries.

Dental Practice Marketing- Across State Lines and Even Country Borders

james2024-06-21T22:28:21-04:00

Dental Practice Marketing- Across State Lines and Even Country Borders In dental practice marketing the internet has made it incredibly easy to target patients around your practice- be they right next door, across the state line, or even in a different country. The ability to search and place ads is changing the landscape and will continue to do so. It’s going to eventually come back to bite our licensing boards and the ADA on the behind which is one of the most delightful things possible. Dental boards are tilting at windmills enacting all kinds of [...]

Dental Practice Marketing- Across State Lines and Even Country Bordersjames2024-06-21T22:28:21-04:00

Dental Practice Advice-Microsoft Billionaire Paul Allen’s Teeth and Vanity Fair Magazine

james2024-06-21T22:28:08-04:00

Dental Practice Advice-Microsoft Billionaire Paul Allen's Teeth and Vanity Fair Magazine In my dental practice advice series let's take a look at people in the spotlight who can afford and should be taking care of their smiles. Seattle Billionaire Paul Allen has a new book out that reveals how much Bill Gates attempted to screw him over in the beginning of the company’s history. No big surprise for those of us who’ve been around the block and through business deals of our own. A great condensation of the “screw you over” part of the story [...]

Dental Practice Advice-Microsoft Billionaire Paul Allen’s Teeth and Vanity Fair Magazinejames2024-06-21T22:28:08-04:00

Dental Marketing Ideas-The E-Myth Dentist: A Must Read

james2024-06-21T22:26:26-04:00

Dental Marketing Ideas-The E-Myth Dentist: A Must Read When discussing dental marketing ideas with my program members, sometimes they ask, “what was one of the books that got you started working on marketing and case acceptance systems for your private practice and gave you dental marketing ideas—which ultimately led to the creation of an international consulting business.” Way up there is…..The E-Myth by Michael Gerber. Michael and I have had discussions about he and I teaming up to write “The E-Myth Dentist” but for various reasons that project is still on hold. For those stuck [...]

Dental Marketing Ideas-The E-Myth Dentist: A Must Readjames2024-06-21T22:26:26-04:00

Dental Case Acceptance & Dental Economy Showing Its New Colors–

james2024-06-21T22:26:11-04:00

Dental Case Acceptance & Dental Economy Showing Its New Colors-- More reasons than ever are emerging for selling (dental case acceptance) at appropriate fee’s, good margins, and to allot time to keep these skills at their highest levels. Most dentists are stuck in the old model of selling and wondering why the digging is getting harder…they are working harder to get their dental case acceptance and find that it is not happening as much as it should. Here are just 3 of the key numbers that matter right now discussed with my program members- *Middle [...]

Dental Case Acceptance & Dental Economy Showing Its New Colors–james2024-06-21T22:26:11-04:00

You are spending $50,000-$100,000 on Dental Practice Marketing and You Don’t Even Know It

james2024-06-21T22:25:48-04:00

You are spending $50,000-$100,000 on Dental Practice Marketing and You Don't Even Know It Hidden Dental Practice Marketing Expenses You are paying for marketing like it or not In a recent conversation with a dentist, I asked, “How much do you spend on dental practice marketing each year?” The response was “I don’t’ market or advertise so I have no expense”. My next question was “How much do you write off each year to the insurance companies?” His response: $85,000. What this dentist didn’t realize was that an $85K write-off to the insurance company WAS [...]

You are spending $50,000-$100,000 on Dental Practice Marketing and You Don’t Even Know Itjames2024-06-21T22:25:48-04:00

Dental Practice Advice- HCG Weight Loss & Dentists

james2024-06-21T22:25:27-04:00

Dental Practice Advice- HCG Weight Loss & Dentists In my dental practice advice series let's discuss the diet phenomenon. Let’s face it—we live in an era of abundance of calories in the western world. Calories are cheap, quick, and easily consumed. Eating only 100 calories beyond what’s required for maintenance will add a pound to your girth every 35 days—folks that’s a little more than a tablespoon of peanut butter! It doesn’t take much input (good food or bad) to create those 100 calorie increments. Keep up your momentum with the extra 100 per day [...]

Dental Practice Advice- HCG Weight Loss & Dentistsjames2024-06-21T22:25:27-04:00

In Dentistry News-Toxic Denture Cream is Old News

james2024-06-21T22:25:15-04:00

In Dentistry News-Toxic Denture Cream is Old News In dentistry news toxic denture cream is dangerous.........Really !!! We have known this for a while. Funny how long it takes for information to gain traction. The Journal ‘Neurology’ reported on this topic back in the day. I was one of the first, if not the first, dentists to distribute a national press release concerning the findings. We were the absolute FIRST consulting group to show its member doctors how to use this information to promote expert status to their patients and how to get more patients [...]

In Dentistry News-Toxic Denture Cream is Old Newsjames2024-06-21T22:25:15-04:00

Dental Practice Marketing-Focusing on the “insured” middle class not a good idea

james2024-06-21T22:24:53-04:00

Dental Practice Marketing-Focusing on the "insured" middle class not a good idea When discussing dental practice marketing I notice that for dentists focusing on the "insured" middle class--the digging is getting harder. While the data is sound, this is going to be a bit of a rant…..so get ready….it’s intended as a wake-up call to a few more in the profession who are asleep at the helm unaware of the iceberg ahead that makes the sinking of the Titanic look like like a minor event. This missive is mostly for the U.S. dentist but it [...]

Dental Practice Marketing-Focusing on the “insured” middle class not a good ideajames2024-06-21T22:24:53-04:00

Dental Practice Marketing-Truth in Dentist CE Advertising. What are you buying?

james2024-06-21T22:24:40-04:00

Dental Practice Marketing-Truth in Dentist CE Advertising. What are you buying? After you have left the expensive CE course, have you the tools to do the dental practice marketing required to attract the type of patient you gained the skills you just learned ? I love dental CE marketing that crosses my desk. You’ll find one from Frank Spear below that we’ll look at in a moment related to what’s being promised. It provides some insight into what’s being sold and more importantly what’s not being discussed and blatantly absent from the sales material. There’s [...]

Dental Practice Marketing-Truth in Dentist CE Advertising. What are you buying?james2024-06-21T22:24:40-04:00

Your Dental Practice Marketing Budget: The Real Truth

james2024-06-21T22:24:19-04:00

Your Dental Practice Marketing Budget: The Real Truth Let's discuss your dental practice marketing budget as we approach a new year. We’re gearing up for our Elite Program member’s live meeting on Friday this week. Coming off a fantastic Christmas and New Years. Here’s a photo of my partner, mother and I at Fountainbleau before Christmas dinner at Gotham Steak. No one’s trip to Miami Beach should be without a visit to this grand hotel. It had a face-lift a few years back and is better than it ever was in it’s last hey-day. …..on [...]

Your Dental Practice Marketing Budget: The Real Truthjames2024-06-21T22:24:19-04:00

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