james, Author at The McAnally Selling System

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So far james has created 3065 blog entries.

Dental Implant Marketing-What you can learn from Poland

james2024-06-21T22:31:15-04:00

Dental Implant Marketing-What you can learn from Poland A while back, the ICOI implant chapter in one of Europe's developing economies asked for my help with changing the thinking of its members for how they need to view dental implant marketing and promotion of services. Unless you're living under a rock in Malaysia, this is YOUR reality too. Enjoy! Greetings fellow implant dentistry colleagues and PSI members. It has been requested that an article related to the “selling” of dental implant treatment and dental implant marketing be submitted to the Journal for your benefit. The [...]

Dental Implant Marketing-What you can learn from Polandjames2024-06-21T22:31:15-04:00

Dental Marketing Strategies

james2024-06-21T22:30:54-04:00

Dental Marketing Strategies Do you have Dental Marketing Strategies in Place to attract new patients ? According to a recent survey, 90% of dentists believe they have ABOVE AVERAGE clinical skills. Superior clinical skills don't guarantee the success of a dental practice. Clinical skills are undoubtedly a necessary ingredient for a successful dental practice but we're in a very tough economy and the new reality is that dental marketing strategies and ethical selling are just as important if you want to stand out from the pack so that patients value your services over discounters. No [...]

Dental Marketing Strategiesjames2024-06-21T22:30:54-04:00

What is Ethical Selling Dentistry?

james2024-06-21T22:30:33-04:00

What is Ethical Selling Dentistry? Ethical Selling Dentistry is- "Getting patients emotionally engaged with a treatment result that is good for them and emotionally and intellectually committed to treatment." While most dentists search in vain for one “special ad” that solves all problems with finding patients who demand specific services, the wisest in the profession understand that if a solid foundation of ethical selling dentistry is absent, any and all promotion will have diminished results. There is 50 years of evidenced based science on human behavior as it relates to decision making. And this science [...]

What is Ethical Selling Dentistry?james2024-06-21T22:30:33-04:00

Dental Practice Marketing-The Specifics of Closing Large Fee Cases

james2024-06-21T22:30:10-04:00

Dental Practice Marketing-The Specifics of Closing Large Fee Cases Are you applying dental practice marketing as a business owner in your practice ? Most likely you are not and you are losing out and missing many patients who could use your clinical skills. Attracting and closing larger fee-for-service cases combines the science of marketing and the science of influencing human behavior and decision making. It is a specialized field of study that you probably never experienced as it’s not advocated or taught in dental schools, in CE courses or residencies, at dental conventions, any consulting [...]

Dental Practice Marketing-The Specifics of Closing Large Fee Casesjames2024-06-21T22:30:10-04:00

Dentistry News-An open letter to Washington State Dentists regarding WDS (Delta Dental)

james2024-06-21T23:10:28-04:00

Dentistry News-An open letter to Washington State Dentists regarding WDS (Delta Dental) In dentistry news, Change is in the air.....are you ready.......Delta Schmelta !! You are more likely experiencing consternation in dentistry news about the issue in Washington State related to Delta’s recent very sound business decision to stay abundantly profitable by cutting their reimbursements (some would say IV drip) to you—they are making economic decisions just as you must. As a national consultant constantly watching for dentistry news, with a bird’s eye view across the land, and as one of the rare 1 in [...]

Dentistry News-An open letter to Washington State Dentists regarding WDS (Delta Dental)james2024-06-21T23:10:28-04:00

Dental Marketing Strategies-What’s Good for Delta is Bad for Dentists

james2024-06-21T22:29:50-04:00

Dental Marketing Strategies-What's Good for Delta is Bad for Dentists Let's discuss what’s good for delta is BAD for dentists in our dental marketing strategies series.... Throughout the 50 U.S. states most dentists are finding that general dentistry is becoming an increasingly more difficult endeavor where longer hours or figuring out how to run faster to survive on decreasing reimbursements are the new requirements. Get used to it as that is the NEW reality. You can broaden the above statements to most western industrialized countries except those who super-exporters of manufactured stuff (think Germany) or [...]

Dental Marketing Strategies-What’s Good for Delta is Bad for Dentistsjames2024-06-21T22:29:50-04:00

The Independent Dentist and The e-Myth

james2024-06-21T22:29:38-04:00

The Independent Dentist and The e-Myth If you are an independent dentist and business owner you should read the e-myth? Ever heard of the e-myth by Michael Gerber? The majority of dentists would say they’ve never heard of it, never read it, don’t know who Gerber is. Unfortunate. Not only is the e-Myth book the 5th best selling business book of ALL TIME but it lays it out frankly and clearly why most small organizations, like dental practices, either thrive or struggle along in mediocre land. If handed to every dental graduate, it would help [...]

The Independent Dentist and The e-Mythjames2024-06-21T22:29:38-04:00

Dental Marketing Strategies and Dentist’s Creation of Value

james2024-06-21T22:29:16-04:00

Dental Marketing Strategies and Dentist's Creation of Value In the new changed economy I hope you are taking your dental marketing strategies seriously. Here’s a reality. The best and most successful at anything, tend to flock to others just like themselves. It’s one of the reasons our doctors hang-out together in masterminds and it’s the reason I go to my own business groups, getting on additional planes to get there, so that my thinking never gets stuck or too incestuous based on my being around mostly other dentists. As complexity of the world increases, the [...]

Dental Marketing Strategies and Dentist’s Creation of Valuejames2024-06-21T22:29:16-04:00

Dental Practice Marketing-Getting Appropriate Fees for Skill, Caring and Judgement

james2024-06-21T22:28:54-04:00

Dental Practice Marketing-Getting Appropriate Fees for Skill, Caring and Judgement In my dental practice marketing series I cannot emphasize enough how much you must attract the correct patient who will be happy to pay you for your skill, care and judgement. Heading back to Miami after a successful Elite meeting. Most members reporting year on year growth, best quarters EVER, etc. Gave an updated presentation on how to get fees appropriate to advanced levels of skill, care and judgement that quite literally is THE ONE SINGLE presentation that will pay for the entire $60K Elite [...]

Dental Practice Marketing-Getting Appropriate Fees for Skill, Caring and Judgementjames2024-06-21T22:28:54-04:00

A Sad State for Physicians: Dentists Take Note as an Independent Dentist

james2024-06-21T22:28:42-04:00

A Sad State for Physicians: Dentists Take Note as an Independent Dentist In my independent dentist series I point out to my program members that the writing is on the wall for us as dentists while looking to the medical practice and how they are currently being affected. Last weekend’s NYT did a front page expose of a family practice physician (Dr. Ron Shroka shown) in Crofton MD who quite literally has tried to GIVE away his practice and there are no takers. He makes $100K a year with FOUR THOUSAND patients. His office is [...]

A Sad State for Physicians: Dentists Take Note as an Independent Dentistjames2024-06-21T22:28:42-04:00

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