james, Author at The McAnally Selling System

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So far james has created 3065 blog entries.

Free Dental Marketing Training Materials Valued at $6500

james2024-06-21T22:33:41-04:00

Free Dental Marketing Training Materials Valued at $6500 Want some free dental marketing ? Dentistry has been good to me. As part of a complete redesign of our practice site, I've packaged up some foundational materials into video that every dentists on planet earth can benefit from seeing. Feel free to opt-in on the side, get access to the video series (again something that would cost $6500 to sit with me for a day and talk about privately). Additionally, just for those doctors who invest in my top selling book on Amazon (I'll send you [...]

Free Dental Marketing Training Materials Valued at $6500james2024-06-21T22:33:41-04:00

Ethical Selling Dentistry & Decision Fatigue

james2024-06-21T22:33:28-04:00

Ethical Selling Dentistry & Decision Fatigue I have researched behavioral science that helps good decision making when it comes to ethical selling dentistry Heard of decision fatigue? Doubtful as most dentists left off their training in human behavior somewhere around dental school year 1. A bevy of scientists have been investigating this issue from a variety of angles: Jonathan Levav, Standfrod, Shai Danziger, Ben-Gurion University, Israel, Roy Baumeister, Case Western, Florida State, and Kathleen Vohs, University of Minnesota, Wilhelm Hofmann, Unveristy of Wurzburg, Holly Miller and Nathan DeWall, Univerisity of Kentucky, Dean Spears, Christian-Albrechts University [...]

Ethical Selling Dentistry & Decision Fatiguejames2024-06-21T22:33:28-04:00

Dental Practice Marketing-Create or get your own celebrity

james2024-06-21T22:33:07-04:00

Dental Practice Marketing-Create or get your own celebrity In dental practice marketing my program members use my marketing materials by advertising that they are a dentist to a celebrity or famous local person. My mom sent me a nice newspaper clipping. Seems quaint doesn't it. The reality is most of your ideal candidates for all kinds of procedures are, guess what, reading the newspaper! While most dentists have abandoned this sure-fire method of finding fee for service cases by dental practice marketing correctly. Oh well, our members will continue to get their cases with the [...]

Dental Practice Marketing-Create or get your own celebrityjames2024-06-21T22:33:07-04:00

Online course in Dental Practice Marketing

james2024-06-21T22:32:54-04:00

Online course in Dental Practice Marketing Dental Practice Marketing is crucial now more than ever Middle Class Riots and Dentists........ A couple of items of interest this week, seemingly unrelated but actually a lot in common that apply to you, your practice, and your kids if you got 'em. First some insight by Thomas Friedman on the one social motivator in common from every one of the recent riots from around the world be it the middle-east, Israel, and now UK. That commonality is a scared middle class fearing it and its' offspring being left [...]

Online course in Dental Practice Marketingjames2024-06-21T22:32:54-04:00

In Dental Practice Time Management-Do you take Friday’s off for dental marketing success?

james2019-10-23T18:15:08-04:00

In Dental Practice Time Management-Do you take Friday's off for dental marketing success? Do you worry about the practice and dental practice time management ? Feel like driving past sometimes and playing "hooky"? Do you feel most happy hiding in your private office, doors closed; away from your patients and staff? Do you cringe when asked, "What do you do for a living?" When you go to a CE course, do you have a difficult time relating to the other dentists and think, "I don't feel like I fit in here!" If you had a [...]

In Dental Practice Time Management-Do you take Friday’s off for dental marketing success?james2019-10-23T18:15:08-04:00

Dental Marketing Ideas-Why patients buy…..

james2024-06-21T22:32:29-04:00

Dental Marketing Ideas-Why patients buy..... Given the shrinking middle class and less money for spending on dentistry, dental marketing ideas and fixed strategies for attracting new patients is a must. The NYT front page today discusses shopping trends at higher end stores like Nordstrom, Neiman Marcus, Bergdorf Goodman. Guess what-their sales are back, big time. While the middle class evaporates there are still consumers spending money on all kinds of stuff -be it apparel, experiences, or services. A big take-home from the entire article is making sure your message resonates with why the customer is [...]

Dental Marketing Ideas-Why patients buy…..james2024-06-21T22:32:29-04:00

A Look at an Elite Program Members’ Last Six Months of Business as an Independent Dentist

james2024-06-21T22:32:12-04:00

A Look at an Elite Program Members' Last Six Months of Business as an Independent Dentist Just got off the phone with one of our Elite Members who is an independent dentist. All of the below is without a fee increase, which he'll do in the 2nd half of this year. Here’s a snap shot of the last 6 months of my practice: Billings January-June (6months) : Total : 554K$ (2011) vs 494K$ (2010) – up 12% Dr C. : 367K$ (2011) vs 339K$ (2010) – up 8% Hygiene : 140K$ (2011) vs 130K$ (2010) – up 8% [...]

A Look at an Elite Program Members’ Last Six Months of Business as an Independent Dentistjames2024-06-21T22:32:12-04:00

Dental Practice Advice- DemandForce,Yelp, Google

james2024-06-21T22:31:51-04:00

Dental Practice Advice- DemandForce,Yelp, Google Since August of 2010 in my dental practice advice series I've been warning about now serious one needs to be taking online patient reviews for one's dental practice. Many general practices have been very lazy with this and have outsourced the task to services such as DemandForce. Google's revision of its' rules recently has left those lazy practices "high and dry" without many (or any) reviews following the rule change. If those same practices had simply systematized how they go about putting/getting their reviews straight from patient to Google, they [...]

Dental Practice Advice- DemandForce,Yelp, Googlejames2024-06-21T22:31:51-04:00

Patient Reviews Increasingly Important-Dental Practice Advice

james2024-06-21T22:31:37-04:00

Patient Reviews Increasingly Important-Dental Practice Advice In my dental practice advice series I cannot stress how important positive online reviews are to your practice and success. Do you know how patients are selecting services and providers--even vetting those doing the most complex and comprehensive procedures? All patients are online now checking out what they need services for and whom they will pick based on online reviews. If your reviews are not positive and make you stand out as a very experienced clinician, guess what ....you are not going to get them to call Invariably after [...]

Patient Reviews Increasingly Important-Dental Practice Advicejames2024-06-21T22:31:37-04:00

Independent Dentist-Countering Poor Economy

james2019-10-23T18:18:20-04:00

Independent Dentist-Countering Poor Economy The independent dentist is never more so at risk of losing his/her practice given the poor state of the economy and a shrinking middle class. My program members know that I keep talking about something called the "new dental economy" which is literally the permanent change in consumer discretionary spending and buying power in the post-credit bust world. Anyone practicing in the industrialized west minus those who are net exporters (Germany), have significant commodity wealth (Australia, Canada Norway), or who have net capital inflows thanks to short-term interest rates (New Zealand) [...]

Independent Dentist-Countering Poor Economyjames2019-10-23T18:18:20-04:00

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