ClearChoice Sends Our Doctors Cases Every Week

2023-05-23T12:19:29-04:00

ClearChoice is one of the best things that ever happened to implant dentistry. I explain more about this in our educational presentation on the full arch implant market, but, in a nutshell, they're "bombarding" the U.S. population with their commercials creates a higher level of awareness than any association or specialty organization has. It's not just ClearChoice advertising on the airwaves, but also this entity, and this one, and this one. Pop quiz? Of these 4, how many are running digital or TV ads in 'your' market? It's important to know this, doc. Now back to ClearChoice... It's Not About ClearChoice Imagine if the [...]

ClearChoice Sends Our Doctors Cases Every Week2023-05-23T12:19:29-04:00

Diagnosis and Informed Consent in All-on-4 Advertising

2023-05-23T12:20:00-04:00

As an agency, we really hate surprises. Even if we have previously been active in a market, we are still concerned about current market conditions resulting in a surprise today that didn't exist a few years ago. In normal times, things can change locally in a competitive environment within two years. Diagnosing Properly Without this kind of analysis, this is the equivalent of you diving headfirst into a lake without knowing what sits just under the surface of the water which is foolish in real life and foolish in advertising! Occasionally, we have new members who want to go big [...]

Diagnosis and Informed Consent in All-on-4 Advertising2023-05-23T12:20:00-04:00

With Full-Arch Advertising/Sales, There Are No New Wheels To Invent

2023-05-23T12:21:48-04:00

I've gone into the long list of reasons why the public wants full arch immediate loading solutions such as All-on-4 / All-on-X for terminal dentitions. We are almost ready to go into dollar amounts required to advertise this procedure effectively but, before we go there, we will cover one final CRITICAL CONCEPT to help you understand the reality of advertising and sales of this service. Concept Review As a reminder, CRITICAL CONCEPT #1 is that there is a minimum entry level budget to open the door to at least 3 arches per month. Three arches per month is where the [...]

With Full-Arch Advertising/Sales, There Are No New Wheels To Invent2023-05-23T12:21:48-04:00

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages

2023-05-23T12:22:27-04:00

I've gone into the long list of reasons why the public wants immediate implant procedures such as All-on-4 / All-on-X / etc. There are millions of patients in terminal dentitions and millions who will enter that category during their life and every patient in this category is interested in options. One thing is certain, they do NOT want the dentures they saw their parents suffer with (or not wear at all!). While ortho and cosmetics will always have an audience in dentate patients, we are in a 20-30 year expansion period in the segment of patients not exposed to fluoride [...]

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages2023-05-23T12:22:27-04:00

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process

2023-05-23T12:23:05-04:00

Want to know the #1 surprise discovery I made in 2001 as it related to advertising and sales of the full arch implant case (this was before All-on-4 / All-on-X)? The surprise was how easily everything amazing that I was up to with getting a solid implant message to the public via advertising could be easily destroyed by some of the nicest, caring, friendly, most personable staff you can imagine. Yes, my staff were literally killing my advertising and cases! My full-arch implant ads would generate dozens and dozens of implant patient phone calls every week but these nice caring [...]

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process2023-05-23T12:23:05-04:00

Just Say No To Dumb Discounting

2023-05-23T12:25:15-04:00

FACT: The Full Arch Advertising Program with optional Medicare Medical Oral Surgery billing is the largest independent affiliation of practices delivering the much desired and much needed immediate loading dental implant solution to patients in terminal dentitions. There are many 'fast treatment' protocols and many implants out there be they premium priced or discounted that can WORK with the right case. It's even legal to design and manufacture your very own implant for about $20 per unit but that's another subject.... Can You Save Money On Implants? Sure and many docs are always rushing to cut costs on implant fixtures BUT [...]

Just Say No To Dumb Discounting2023-05-23T12:25:15-04:00

The Best Advertising Mix for AOX Is…

2023-05-23T12:25:47-04:00

What is the BEST ad mix for finding AOX Cases? A very good question. Ultimately, the ad mix will depend on location as well as goals with case numbers.  If your goal is 3-4 arches per month, your ad 'mix' will be different from someone that wants two arches EVERY week. If you are in a market that is predictable with Medicare billing for medical necessity oral surgery and endosteal implants, this will also affect the mix. The Best Advertising Mix In the majority of markets, Search based Google paid ads are a big component for finding AOX cases. There [...]

The Best Advertising Mix for AOX Is…2023-05-23T12:25:47-04:00

Self-Assessment: Is It Time for More Full-Arch Implant Cases?

2023-05-23T12:27:01-04:00

Here is a self-assessment to help you decide if it's time to consider you are ready to pursue more full-arch implant cases by way of laser focused specialty advertising and for using a sales process rivals or exceeds any competitor or the local ClearChoice. Can you competently perform All-on-4 / All-on-X cases now with your last case being within the last 60 days? Do you are use computer guided surgery (e.g. Chrome or similar)?  If yes, give yourself bonus points for adding efficiency and more predictability to your cases. Do at least 9 out of 10 patients say they are happy [...]

Self-Assessment: Is It Time for More Full-Arch Implant Cases?2023-05-23T12:27:01-04:00

How Medicare Dental Implants and Oral Surgery Work In Your State

2023-05-23T12:27:36-04:00

FACT:  Medicare doesn’t pay for dentistry, but it can and will pay for medically necessary oral surgery and Medicare will pay some fees for dental implants as part of bone reconstruction surgery, which most dental implantologists perform. If you live in one of the following states, you can expect a Medicare oral surgery or a Medicare dental implant claim payment to be paid in 21-30 days for a Medicare Patient with Original Part B with medical necessity. Iowa Kansas Missouri Nebraska Indiana Michigan Kentucky Ohio California Hawaii Nevada Alaska Arizona Idaho Montana ND Oregon SD Utah Washington Wyoming  Arkansas Colorado New [...]

How Medicare Dental Implants and Oral Surgery Work In Your State2023-05-23T12:27:36-04:00

With Full-Arch Advertising and Sales, There Are No New Wheels To Invent

2023-05-23T12:28:46-04:00

I've gone into the long list of reasons why the public wants full arch immediate loading solutions such as AO4/All-on-X for terminal dentitions. We are almost ready to go into dollar amounts required to advertise this procedure effectively but, before we go there, we will cover one final CRITICAL CONCEPT to help you understand the reality of advertising and sales of this service. Critical Concepts As a reminder, CRITICAL CONCEPT #1 is that there is a minimum entry level budget to open the door to at least 3 arches per month. Three arches per month is where the time and [...]

With Full-Arch Advertising and Sales, There Are No New Wheels To Invent2023-05-23T12:28:46-04:00
CONTACT
James McAnally,
DDS,FAGD,FICOI,FMII
Founder, Big Case Marketing
Info@bigcasemarketing.com
Big Case Marketing
1511 Avenida Ponce de Leon
Tower 1000 STE 1021
San Juan, PR 00909
(800) 724-9420 | (206) 905-1874
Cancellation – Refund Policy
See program authorization for contract details.
Terms and conditions apply.
No refunds.
PRIVACY POLICY
Go to Top