Dental Practice Advice Archives

For Dental Practice Marketing- Take Advantage of low mail volume

james2019-10-23T15:59:56-04:00

For Dental Practice Marketing- Take Advantage of low mail volume Members of the McAnally Selling System use specially created mailers for dental practice marketing to take advantage of the current low mail volume at the USPS. ’Herd’ mentality has lured many businesses into entering into online-only forms of promotion, which is bad for other businesses but a great deal for you ! It is a reasonable and easy way to reach current and future clients in your area. My team and I do all the work. You pick the area codes you wish to target, [...]

For Dental Practice Marketing- Take Advantage of low mail volumejames2019-10-23T15:59:56-04:00

How to achieve category killer status in dental ortho marketing

james2024-06-21T23:04:37-04:00

How to achieve category killer status in dental ortho marketing In dental ortho marketing you can be a category killer in your specialized dentistry. Category killers in dentistry are procedures or combinations of procedures that when marketed and sold correctly eliminate most competitors and remove pricing constraints on a procedure that when performed generically is highly commoditized. While others, doing the exact same procedures (but poorly marketed and sold) OR performing generic/unbranded/unnamed procedures, find themselves in brutal pricing wars, stuck in circumstances where fees are difficult to get--much less raise, those utilizing category killing strategies [...]

How to achieve category killer status in dental ortho marketingjames2024-06-21T23:04:37-04:00

The Independent Dentist and Advertising-an expense or investment?

james2024-06-21T23:04:17-04:00

The Independent Dentist and Advertising-an expense or investment? For the independent dentist who considers advertising......which is it........and expense or or an investment ? Only a few years ago, advertising by dentists was prohibited and the playing field was level for all. But things have changed and advertising has become a necessary expense for dentists in private practices who want to remain independent of insurance dictates and who don’t want to be overpowered by low-cost commercial dental chains with big ad budgets aimed at creating volume by heavily discounting services. Without reaching out to the public, [...]

The Independent Dentist and Advertising-an expense or investment?james2024-06-21T23:04:17-04:00

What immigrants understand about “sales” as applied to dental marketing ideas

james2024-06-21T23:04:05-04:00

What immigrants understand about "sales" as applied to dental marketing ideas A dental marketing idea(s) struck me recently as about every two months, like 22 million other Americans, I head to my local Home Depot. One part is out of necessity to keep a 1935 nationally registered historic art-deco house in well cared for condition and one part purely a human observation field trip watching people search, look, and buy. My closest store is in the middle of Little Havana, one of several epicenters of immigration in the county. These immigrant heavy neighborhoods always have [...]

What immigrants understand about “sales” as applied to dental marketing ideasjames2024-06-21T23:04:05-04:00

Ethical Selling Dentistry and Case Acceptance Team Training

james2024-06-21T23:03:47-04:00

Ethical Selling Dentistry and Case Acceptance Team Training Announcing our case acceptance team training via our ethical selling dentistry course. If you are eager to help more patients back to dental health then this training is right for you and your team. We are pleased to provide the details of our upcoming live on-line course. It teaches a methodical, step by step, system for ethically selling fee-for-service and niche dental procedures. The course is grounded in the most current behavioral sciences of persuasion, decision making, and the human-nature aspects of making purchases based on ethical [...]

Ethical Selling Dentistry and Case Acceptance Team Trainingjames2024-06-21T23:03:47-04:00

Learn how to be Happier with Dental Marketing Strategies

james2024-06-21T23:03:29-04:00

Learn how to be Happier with Dental Marketing Strategies Check out the newest on-line McAnally Selling System of dental marketing strategies for elective and niche dentistry. Are you going to continue to needlessly hinder your ability to help more patients? If you don't have a System for selling then you most certainly are at the mercy of every customer's random system for buying. Either you are in control or it's random all the time. Dental marketing strategies are the key to directing the ship and keeping you at the helm at all times. You will [...]

Learn how to be Happier with Dental Marketing Strategiesjames2024-06-21T23:03:29-04:00

Dental Case Acceptance and Barriers to Treatment

james2024-06-21T23:03:15-04:00

Dental Case Acceptance and Barriers to Treatment In my dental case acceptance system I show the dentists in my course how to reduce the barriers to treatment by a proven sales system based on current behavioral science used in all industries. I am the first to apply this science to dentistry. Barriers to Treatment (or deciding to have treatment) - Play out in practice day in and day out yet colleagues strike out again and again when their batting average could be much higher AND they'd help more patients if they only used a sales [...]

Dental Case Acceptance and Barriers to Treatmentjames2024-06-21T23:03:15-04:00

Working MORE but earning less ? Dental Marketing Ideas can help !

james2024-06-21T23:02:55-04:00

Insurance carriers know that most dentists don't know how to apply dental marketing ideas as they apply to sales and selling their skills to the public. Many doctors are complaining that they are working more and earning less each year because the insurance carriers are relentlessly cutting fees or even refusing to pay at all. The situation will only get worse as long as the dentists put up with it - and that won't change for a long time unless dentists break free of the insurance grip and use my dental marketing ideas and strategies. The insurance guys are smart [...]

Working MORE but earning less ? Dental Marketing Ideas can help !james2024-06-21T23:02:55-04:00

Dental Practice Advice- Learn from Arnold Palmer

james2024-06-21T23:02:42-04:00

Dental Practice Advice- Learn from Arnold Palmer It is hard to believe that you could apply dental practice advice from the famous golfer, Arnold Palmer. He always scoffed at the idea of swing gurus until he overheard a young teaching pro giving advice one winter day at the Tradition Golf Club in La Quinta, California. Doug Mauch, the director of golf back then at the Tradition, wasn't talking to Palmer, but he was talking to a friend of Palmer's about the things he thought Palmer was doing wrong in his golf swing. "What did you [...]

Dental Practice Advice- Learn from Arnold Palmerjames2024-06-21T23:02:42-04:00

Dental Practice Management and Your Marketing Budget

james2024-06-21T23:02:22-04:00

Dental Practice Management and Your Marketing Budget In dental practice management, it’s not just about the dental marketing budget either.... In addition to this change in thinking related to marketing and the insurance company “write-off” as marketing dollars spent, it also becomes critical to move from a sales process geared for selling “all things UCR and/or free” to one that can effectively help patients make good decisions when every option to be discussed will require far more investment than any benefit maximum. 99% of what’s taught for “selling” dentistry is all about “maximums and UCR.” [...]

Dental Practice Management and Your Marketing Budgetjames2024-06-21T23:02:22-04:00

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