Dental Practice Advice Archives

Selling and Financial Controls in Dental Practice Management

james2024-06-21T23:07:24-04:00

Selling and Financial Controls in Dental Practice Management In dental practice management-did you know that embezzlement continues to be an issue for practices for far more dental practices than necessary? At least once a year, a high performing client producing and collecting a lot winds up getting a major surprise related to money that’s been siphoned off from the practice. Usually, it’s after several years has passed making the pain even worse. If they had dental practice management systems in place this would never have happened. The common take home messages from these instances over [...]

Selling and Financial Controls in Dental Practice Managementjames2024-06-21T23:07:24-04:00

Ethical Selling Dentistry-Sales Training for Dentists

james2024-06-21T23:07:11-04:00

Ethical Selling Dentistry-Sales Training for Dentists For many doctors their advanced clinical skills are never fully utilized because they lack ethical selling dentistry sales training! They report not getting the fees they deserve for their cases OR are stuck at a " case ceiling" limit above which their better and best treatment plans are not accepted as often as they would like. These common advanced clinician complaints are typically due to the absence of two key things- #1-no formal ethical selling dentistry sales training for team or doctor and #2-no step by step repeatable process [...]

Ethical Selling Dentistry-Sales Training for Dentistsjames2024-06-21T23:07:11-04:00

Dental Practice Marketing- The New Rich and Dentist Lifestyles

james2024-06-21T23:06:50-04:00

Dental Practice Marketing- The New Rich and Dentist Lifestyles Correct dental practice marketing leads to a better lifestyle, more time to do what you enjoy, and doing more case treatments that you like to do in your practice. Author Tim Ferris spends a lot of time talking about “the New Rich” in his series of books that weave together technology, time management, work behaviors, and personal interests. There are more options than ever now on how to leverage time and to work in different ways than in the pre-internet age so that our income supports [...]

Dental Practice Marketing- The New Rich and Dentist Lifestylesjames2024-06-21T23:06:50-04:00

In dental marketing strategies a mailer gets more attention than postcards

james2024-06-21T23:06:38-04:00

In dental marketing strategies a mailer gets more attention than postcards In my dental marketing strategies I have found that a Direct-to-Prospect Mailer gets more attention than postcards. Best results from a direct marketing campaign depend the number of people who see it. At 11" tall and 17" wide and folded in half the Big Case Marketing Direct-to-Propspect mailer is considerably larger than any postcard and definitely stands out in the mailbox. The more people who see it, the more response is likely. Members of the McAnally Selling System have them personalized by my team [...]

In dental marketing strategies a mailer gets more attention than postcardsjames2024-06-21T23:06:38-04:00

Free dental marketing-To Yelp or Not to Yelp?

james2024-06-21T23:06:04-04:00

Free dental marketing-To Yelp or Not to Yelp? In free dental marketing- I’d like to talk about Yelp and an unusual way to use it. As most of you know, Yelp is an online app, website, and platform that allows customers the ability to rate businesses (1-5 stars) and post their comments. It’s also where some prospects (even some ideal major prospects) go to read reviews and decide whom to give their business to, often based on these comments especially IF the reviews have been handled correctly. But here’s a more valuable way to use [...]

Free dental marketing-To Yelp or Not to Yelp?james2024-06-21T23:06:04-04:00

Free dental marketing-Are your testimonials being posted on Google or Yelp ?

james2024-06-21T23:05:54-04:00

Free dental marketing-Are your testimonials being posted on Google or Yelp ? Here is some free dental marketing information- If you asked what the biggest opportunity that comes nearly free of charge to promote a practice that has results which become massive over time, the answer hands down, are patient reviews (success stories) posted at Google and Yelp. There are two types of reviews for this type of free dental marketing- Type 1: Short form review The short form review consists of several sentences which can and do “tip” prospective patients into coming in for [...]

Free dental marketing-Are your testimonials being posted on Google or Yelp ?james2024-06-21T23:05:54-04:00

Ethical Selling Dentistry and what dental insurance companies don’t want you to know

james2024-06-21T23:05:35-04:00

Ethical Selling Dentistry and what dental insurance companies don't want you to know When discussing ethical selling dentistry what's the #1 complaint among dentists who are "trapped" in dental insurance? It's getting a full fee appropriate to their care skill and judgment. Most dentists fully entrenched in the insurance model are getting hammered on their fees and have psychologically waived the white flag on fees forever. They get whatever the insurance company will give them and they are demoralized. Those with more skills, capable of doing advanced procedures, are often the most demoralized. That is [...]

Ethical Selling Dentistry and what dental insurance companies don’t want you to knowjames2024-06-21T23:05:35-04:00

Dental Implant Marketing and How to achieve category killer status in implants and all-on-4

james2024-06-21T23:05:25-04:00

Dental Implant Marketing and How to achieve category killer status in implants and all-on-4 In dental implant marketing category killers in dentistry are procedures or combinations of procedures that when marketed and sold correctly eliminate most competitors and remove pricing constraints on a procedure that when performed generically is commoditized. While others doing similar (but poorly marketed and sold) or lesser (generic) procedures find themselves in brutal pricing wars, stuck in circumstances where fees are difficult to get much less raise on an annual basis, those utilizing category killing strategies (both in dental implant marketing [...]

Dental Implant Marketing and How to achieve category killer status in implants and all-on-4james2024-06-21T23:05:25-04:00

Dental Consulting-My Story. A $6M Story. Your Story Is????

james2024-06-21T23:05:11-04:00

Dental Consulting-My Story. A $6M Story. Your Story Is???? I just returned from a private client meet up for whom I offer dental consulting. It's a long term implant/premium denture/LANAP practice. 2 doctors, 2 locations. I have been dental consulting them for 5 years. 5 years ago it was one doc, doing 1 million in one practice and 1.3 in practice two. Today it's 2 million in #1, 2.5 million in #2, and it's reasonable that they'll approach a combined $6M in the next 12-18 based on the discussion and plan we just reviewed. Yes, [...]

Dental Consulting-My Story. A $6M Story. Your Story Is????james2024-06-21T23:05:11-04:00

In dental practice marketing- Would YOU pick YOU?

james2024-06-21T23:04:53-04:00

In dental practice marketing- Would YOU pick YOU? When struggling colleagues ask for help in dental practice marketing, often times the simplest questions peel back the layers to reveal where the underlying problem originates. For those struggling with niche and elective dentistry being paid outside of the free money coming from dental reimbursement, I'll commonly ask.... "Imagine I am a prospective patient. Now tell me, in just a few words, why I should become your patient as opposed all my other options?" Struggling dentists wanting niches cases, especially those not devoting time to working ON [...]

In dental practice marketing- Would YOU pick YOU?james2024-06-21T23:04:53-04:00

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