Dental Practice Advice Archives

Lessons from Strawberries in ethical selling dentistry

james2024-06-21T22:55:24-04:00

Lessons from Strawberries in ethical selling dentistry In my new book (available at Amazon.com), I talk a lot about readiness when it comes to ethical selling dentistry and marketing as well as the three types of patients that exist. Recently, something crossed my desk from a friend who works in another health arena related to the strawberry patch he maintains in his backyard. To get a great strawberry you either have to grow it yourself, go to the farm, or have a great local grocery store (back in Seattle Thriftway/Metropolitan Market always had some of [...]

Lessons from Strawberries in ethical selling dentistryjames2024-06-21T22:55:24-04:00

In Dental Practice Marketing You Have to Plan around Seasons

james2024-06-21T22:55:13-04:00

In Dental Practice Marketing You Have to Plan around Seasons Are you REALLY open for business? In dental practice marketing you have to be aware of the highs and lows based on the seasons of the year. Every year we go through pretty much the same routine related to the windows of business that come and go. These windows open and close based on habit and season. For very good reasons (weather being one of them, summer is slow for many types of businesses and busy for others. Historical lows during the cycle are either [...]

In Dental Practice Marketing You Have to Plan around Seasonsjames2024-06-21T22:55:13-04:00

Dental Marketing Strategies and Handling Patient Negativity

james2024-06-21T22:54:54-04:00

Dental Marketing Strategies and Handling Patient Negativity In dental marketing strategies you will have to be ready for patient negativity and BS ! There's almost always some controversy surrounding different branches of health care including us as dentists. It's the reality. Some apples go bad. Most recently there was a story about how many practices with new types of 3D radiography were over-radiating patients. It won't be the last time this type of black-eye making story makes the news. For the ethical and conscientious provider, it's important to never let anyone "see you sweat" when [...]

Dental Marketing Strategies and Handling Patient Negativityjames2024-06-21T22:54:54-04:00

The Personal BS O’Meter for the Independent Dentist.

james2024-06-21T22:54:41-04:00

The Personal BS O'Meter for the Independent Dentist. As an independent dentist there are many ways that the minority in the profession who attain advanced clinical skills, credentials, or specialty training try to be successful at providing a higher level of services to patients who have serious dental problems. It takes a lot to attain the clinical skills and it takes even more non-clinically to pull it all together as an independent dentist. Here are a few things to think about or to ask yourself that may convince you to consider to change or motivate [...]

The Personal BS O’Meter for the Independent Dentist.james2024-06-21T22:54:41-04:00

Leaders -Made not Born in dental practice advice

james2024-06-21T22:54:19-04:00

Leaders -Made not Born in dental practice advice In this dental practice advice observation, I have realized that leaders and made, not born. Behavioral scientists have figured out that prodigies almost never exist. There's that one in a 100 million be it very special brain or brawn but most who become great start out simply as above average. Years of dedicated study resulted in what gets applauded as genius. There's also some luck of circumstance of right place/right time but that's another topic. The same holds true with leaders. The most famous arise from dire [...]

Leaders -Made not Born in dental practice advicejames2024-06-21T22:54:19-04:00

What is Your Most Valuable Asset in Dental Marketing Strategies

james2024-06-21T22:53:57-04:00

What is Your Most Valuable Asset in Dental Marketing Strategies When it comes to dental marketing strategies and how to improve your bottom line, what is your most valuable asset ? Dental business owners are no different than any other small business owner; they usually don't know what their most valuable asset is... Some think it's the equity in their home, or investments, or savings account. If you guessed your business or dental license, you'd be a bit closer. Hands down, if treated with care, your most valuable asset is your list of prospects and [...]

What is Your Most Valuable Asset in Dental Marketing Strategiesjames2024-06-21T22:53:57-04:00

Ethical Selling Dentistry- What’s in it for ME?

james2019-10-23T16:55:44-04:00

Ethical Selling Dentistry- What's in it for ME? Want to know how to attract patients and to interact with your patients on a field that very few dentists ever get to play on via ethical selling dentistry ? If so, then be really good at answering the question, "What's In It For Me?" W.I.I.F.M. is very old radio frequency that everybody is tuned in to on a daily basis. While humans have a decent amount of altruism hard wired into their DNA, most are also looking out for their own best interests as part of [...]

Ethical Selling Dentistry- What’s in it for ME?james2019-10-23T16:55:44-04:00

In Dental Practice Advice, do you know why patients dislike Dentists

james2024-06-21T22:53:30-04:00

In Dental Practice Advice, do you know why patients dislike Dentists Here are the top ten reasons in dental practice advice that patients don't like dentists. #1 Presence of pain. There's no excuse of this one these days. If you hurt patients, fix YOUR issues (that includes hygienists). #2 Modalities. Predictable? Long lasting? Are you informing patients in their language and in writing for handling long term expectations. #3 Decorations on the wall. Goofy dental posters? Goofy posters of any kind? #4 Open treatment bays? In this day and age no one wants to SEE [...]

In Dental Practice Advice, do you know why patients dislike Dentistsjames2024-06-21T22:53:30-04:00

Dental Practice Time Management and Institutional Mindsets of Dentists

james2024-06-21T22:52:57-04:00

Dental Practice Time Management and Institutional Mindsets of Dentists Are you effective in your dental practice time management and put time aside for Sales and Marketing ? Step inside any profession or industry and almost everyone inside of it thinks and acts alike. Why? Because everyone comes through similar paths to get there be it via some sort of formal or informal training. There are some nuances in between countries but once you're inside a given country you can count on most thinking, acting, and doing in the same manner. This often leads to getting [...]

Dental Practice Time Management and Institutional Mindsets of Dentistsjames2024-06-21T22:52:57-04:00

Independent Dentist or Dependent?

james2024-06-21T22:52:37-04:00

Dental Practice Time Management and Institutional Mindsets of Dentists Independent Dentist or Dependent ?? For US readers, the 4th of July is upon us. It’s one of MY personal favorite holidays. This is hands-down my most lengthy communication of every year. Probably the most important of the year as well from a “philosophical” standpoint with how one thinks and operates from a foundational understanding of what we’re born with and what we can choose to do with it. For those with the most excuses about why life is the way it is, how they have [...]

Independent Dentist or Dependent?james2024-06-21T22:52:37-04:00

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