A: When our members allow us to advertise the Medicare message as part of our full-arch advertising campaigns, they see an increase in case volume from 50 to 100%. The variation is related to how closely they follow our case-presentation and phone-consult protocols. Those who adhere the most closely to our protocols as teams see a doubling in cases.

Another option for practices adhering to the case-presentation and phone-consult protocols are that they can reduce ad budgets while maintaining case volume. For some practices, this has resulted in a 50% reduction in ongoing advertising expense.