A number I derived early on back in 2005 when I started Big Case Marketing was tracking the overall close rate from all leads coming from ads for any sales above the $10,000-level of treatment plan. I looked at this both in the practice and in the sales of our advertising/consulting client base. Pre-great recession, we used to have a lot of live, in-person meetings and it was easier to get numbers out of people as it was their homework to bring this data to their sessions.  Additionally, we tracked and knew the stats on each critical step in the sales process. Closing rates for calls to consults, records appointments, etc.  This was [...]