advertising realities Archives

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages

jonathanr2023-05-23T12:22:27-04:00

I've gone into the long list of reasons why the public wants immediate implant procedures such as All-on-4 / All-on-X / etc. There are millions of patients in terminal dentitions and millions who will enter that category during their life and every patient in this category is interested in options. One thing is certain, they do NOT want the dentures they saw their parents suffer with (or not wear at all!). While ortho and cosmetics will always have an audience in dentate patients, we are in a 20-30 year expansion period in the segment of patients not exposed to fluoride [...]

Advertising Realities for AOX Full-Arch Implant Cases

2023-05-24T12:13:26-04:00

I've gone into the long list of reasons why the public wants immediate implant procedures such as AO4/6, etc. So, what are the marketing cost ranges to treat 3 full arch cases each month? Well, before we get into dollar amounts and ranges, there are THREE CRITICAL CONCEPTS unique to specialty implant advertising such as AOX. Critical Advertising Concepts #1: The first thing to know is that with marketing/advertising a niche procedure such as AOX is that there is always a minimum budget required to reach a "critical mass” of phone calls so that you have a dependable and predictable flow [...]