Dental Implant Practice Hiring: Sales Team Challenges & Solutions (Part 1)

2023-05-23T12:08:24-04:00

How is your dental implant practice hiring going? Hiring is THE implant business topic of 2022.  Whether its associates, assistants, or basic admin, hygienists, finding staff is a challenge.  If we are seeking highly specialized sales staff with direct to patient sales experiences the level of difficult is many multiples of difficulty beyond basic staff. As a sign of the reality of what’s happening on the ground, almost all of those dentists hiring report significant challenges in filling the vacancies.  While finding staffing is a challenge or impossible, on the demand side, interest remains very strong with patients looking [...]

Dental Implant Practice Hiring: Sales Team Challenges & Solutions (Part 1)2023-05-23T12:08:24-04:00

Here’s a Typical Ledger for Medicare and All-on-4

2023-05-23T12:11:53-04:00

If you click here, you will find a patient ledger showing how $13,000 was collected from Medicare for a double arch AO4/AO6 patient. There's also walk through on case fees and how this be approached. There is literally is no bad outcome for getting free money for qualified Medicare patients. The Medicare Money Program is available only as part of our Full Arch Advertising Program. It is market exclusive meaning only a limited number of clinicians will have access to ledger situations like this (and an amazing way to help more patients) thanks to the Medicare insurance system. To discuss [...]

Here’s a Typical Ledger for Medicare and All-on-42023-05-23T12:11:53-04:00

What’s the Cost for Advertising All-on-4 Cases?

2023-05-23T12:20:34-04:00

We've gone into the long list of reasons why patients want full arch immediate load implant procedures such as All-on-X / All-on-4. This procedure (or similar protocols) continues to be a winner for patients and for implant practices willing to embrace the right advertising while taking relationship based sales process serious. We've also gone over the population demographics and that the trend of terminal dentition patients wanting and needing these protocols and future derivations of such will continue to expand for the coming 20-30 years. Barring a zombie apocalypse, this procedure will outlive my personal business lifetime and very likely [...]

What’s the Cost for Advertising All-on-4 Cases?2023-05-23T12:20:34-04:00

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process

2023-05-23T12:23:05-04:00

Want to know the #1 surprise discovery I made in 2001 as it related to advertising and sales of the full arch implant case (this was before All-on-4 / All-on-X)? The surprise was how easily everything amazing that I was up to with getting a solid implant message to the public via advertising could be easily destroyed by some of the nicest, caring, friendly, most personable staff you can imagine. Yes, my staff were literally killing my advertising and cases! My full-arch implant ads would generate dozens and dozens of implant patient phone calls every week but these nice caring [...]

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process2023-05-23T12:23:05-04:00

With Full-Arch Advertising and Sales, There Are No New Wheels To Invent

2023-05-23T12:28:46-04:00

I've gone into the long list of reasons why the public wants full arch immediate loading solutions such as AO4/All-on-X for terminal dentitions. We are almost ready to go into dollar amounts required to advertise this procedure effectively but, before we go there, we will cover one final CRITICAL CONCEPT to help you understand the reality of advertising and sales of this service. Critical Concepts As a reminder, CRITICAL CONCEPT #1 is that there is a minimum entry level budget to open the door to at least 3 arches per month. Three arches per month is where the time and [...]

With Full-Arch Advertising and Sales, There Are No New Wheels To Invent2023-05-23T12:28:46-04:00

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages

2023-05-23T12:29:21-04:00

I've gone into the long list of reasons why the public wants immediate implant procedures such as AO4/6, etc. There are millions of patients in terminal dentitions and millions who will enter that category during their life and every patient in this category is interested in options. One thing is certain, they do NOT want the dentures they saw their parents suffer with (or not wear at all!). While ortho and cosmetics will always have an audience in dentate patients, we are in a 20-30 year expansion period in the segment of patients not exposed to fluoride or who lacked good [...]

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages2023-05-23T12:29:21-04:00

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process

2023-05-23T12:29:54-04:00

Want to know the #1 surprise discovery I made in 2001 as it related to advertising and sales of the full arch implant case (this was before AOX)? The surprise was how easily everything amazing that I was up to with getting a solid implant message to the public via advertising could be easily destroyed by some of the nicest, caring, friendly, most personable staff you can imagine. Yes, my staff were killing my advertising and cases! My full arch implant ads would generate dozens and dozens of implant patient phone calls every week but these nice caring staff didn't [...]

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process2023-05-23T12:29:54-04:00

Doctor: You and All-on-4 / All-on-X Are Not BMW, Mercedes, Lexus Nor Toyota!

2023-05-24T12:00:33-04:00

While most implant dentists would rather have a root canal than discuss sales or address sales issues in their business, the reality is sales is a mandatory and serious aspect of practice operations for anyone wanting to treat multiple full arch cases on a monthly or weekly basis. You Can't Wing Luxury Patient out of pocket cost is the #1 reason that sales process can’t be ‘winged.’ The most basic full mouth rehabilitation with a cosmetic denture upper and a lower implant retained appliance ranges from $10K-$20K (i.e. the price of a Kia) and can go to $50K-$80K depending on type [...]

Doctor: You and All-on-4 / All-on-X Are Not BMW, Mercedes, Lexus Nor Toyota!2023-05-24T12:00:33-04:00

Working On Weekends

2023-05-24T12:03:02-04:00

Doctors who are ambitious and driven take more CE than all the rest combined. They go to Kois, Spear, LVI, Misch, Pankey, etc. They sometimes attend CE on weekends or travel on a weekend day to get there. On a recent weekend, I met to have dinner with a group of doctors driven to help more patients with the All-on-X technique.  They were in Miami to attend a course at one of the best AOX surgical trainers in the country. Yes, to help more patients sometimes requires working on a weekend for them and me. The Best Docs Help the Best [...]

Working On Weekends2023-05-24T12:03:02-04:00

Why I Love Young Oral Surgeons and Periodontists

2023-05-24T12:03:39-04:00

Younger oral surgeons and periodontists get it! (Occasionally, older ones get wise and also get it!) In a second, we'll cover what "it" is all about. Professions are slow to change. On the whole, this is a good thing. The most change embracing group in dentistry has traditionally been the GP, especially in dental implants, but that's no longer the case.  There are some specialists who are now surpassing the GPs with embracing how they can go to the public as the biggest local expert and help far more patients in an ethical manner with full arch implant care. In [...]

Why I Love Young Oral Surgeons and Periodontists2023-05-24T12:03:39-04:00
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James McAnally,
DDS,FAGD,FICOI,FMII
Founder, Big Case Marketing
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