Ethical Selling Dentistry-Loss positioning of treatment options In Ethical Selling Dentistry, loss positioning of treatment options encourages good patient choices based on the behavioral science of top minds around the world. Heard of the Amos Tversky Survival and Thearpy Choice Scenario?  Dr. Sheena Iyengar explores this in 'The Art of Choosing' and it has profound implications for YOUR patient treatment plans and how ethical selling dentistry is applied. If you want to help more patients choose better treatment, take the time to learn something new.  Influence and decision making behavioral science is now about 55 [...]