competition Archives

Why There’s No Such Thing As Franchise All-on-X

2023-05-24T12:05:01-04:00

There are a few entities out there claiming to be "franchisors" of the All-on-X procedure as a business model. How many dental franchises can you name and point to as resoundingly successful in the profession? Different Models for Different Businesses Think of the biggest national clinic names you know: First up. ClearChoice - 100% corporate owned (now owned by Aspen). Definitely not a franchise. There is Aspen dental which owns its locations 100%. Again not a franchise. Then there is Heartland which buys practices and hires back the owners for a period. Also not a franchise. Then there are a myriad [...]

Two Facts About Advertising Costs for All-on-X / All-on-4 Cases

jonathanr2023-05-24T12:12:00-04:00

We put full arch “All-on-X” implant cases in practices like yours every month – it’s literally all we do. The No. 1 question we get when we do this is as follows: "What’s my cost to generate these cases every month from advertising?" It's an understandable question and one that requires fact-based answers. Facts About Advertising Costs for All-on-X Cases FACT 1: The advertising cost in many markets for 6 full arch “All-on-X” cases is roughly $7K per month. Those 6 cases equal $100K-$200K each month in implant production. FACT 2: Patients only want to go to implant specialty practices [...]