Ethical Selling Dentistry-Science of Discounting and Comprehensive Dentistry Using the current behavioral science that big businesses apply to sales and discounting can be applied to ethical selling dentistry but most dentists, 95%, don't get it ! The WSJ cracked the door open today on a bit of the science that drives retailers discounting methods that spur purchases. The funny thing is, this information, is available for minimal cost for any clinician willing to take up the sleuthing hunt, gather it up, and apply it to their sales process. I did it in my own practice, [...]