Change is a constant. I see it in the time I've been active in the implant world since 1995. The procedures and clinical thinking has evolved (AKA changed), protocols and implant design and work flows have changed, and there have been changes on the advertising and sales side of the equation. What's Changing? In advertising, the procedure (full arch implants), there's been a few minor (and a few major) changes in the wording of the messages that work best. However, even in the digital age, some of the same very best messages that worked for creating implant cases in the [...]