I've gone into the long list of reasons why the public wants immediate implant procedures such as AO4/6, etc. So, what are the marketing cost ranges to treat 3 full arch cases each month? Well, before we get into dollar amounts and ranges, there are THREE CRITICAL CONCEPTS unique to specialty implant advertising such as AOX. Critical Advertising Concepts #1: The first thing to know is that with marketing/advertising a niche procedure such as AOX is that there is always a minimum budget required to reach a "critical mass” of phone calls so that you have a dependable and predictable flow [...]