With Full-Arch Advertising/Sales, There Are No New Wheels To Invent

2023-05-23T12:21:48-04:00

I've gone into the long list of reasons why the public wants full arch immediate loading solutions such as All-on-4 / All-on-X for terminal dentitions. We are almost ready to go into dollar amounts required to advertise this procedure effectively but, before we go there, we will cover one final CRITICAL CONCEPT to help you understand the reality of advertising and sales of this service. Concept Review As a reminder, CRITICAL CONCEPT #1 is that there is a minimum entry level budget to open the door to at least 3 arches per month. Three arches per month is where the [...]

With Full-Arch Advertising/Sales, There Are No New Wheels To Invent2023-05-23T12:21:48-04:00

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages

2023-05-23T12:22:27-04:00

I've gone into the long list of reasons why the public wants immediate implant procedures such as All-on-4 / All-on-X / etc. There are millions of patients in terminal dentitions and millions who will enter that category during their life and every patient in this category is interested in options. One thing is certain, they do NOT want the dentures they saw their parents suffer with (or not wear at all!). While ortho and cosmetics will always have an audience in dentate patients, we are in a 20-30 year expansion period in the segment of patients not exposed to fluoride [...]

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages2023-05-23T12:22:27-04:00

With Full-Arch Advertising and Sales, There Are No New Wheels To Invent

2023-05-23T12:28:46-04:00

I've gone into the long list of reasons why the public wants full arch immediate loading solutions such as AO4/All-on-X for terminal dentitions. We are almost ready to go into dollar amounts required to advertise this procedure effectively but, before we go there, we will cover one final CRITICAL CONCEPT to help you understand the reality of advertising and sales of this service. Critical Concepts As a reminder, CRITICAL CONCEPT #1 is that there is a minimum entry level budget to open the door to at least 3 arches per month. Three arches per month is where the time and [...]

With Full-Arch Advertising and Sales, There Are No New Wheels To Invent2023-05-23T12:28:46-04:00
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