Why You Need To Exit the Implant Case Sales Game – Part 2

2023-05-23T12:06:38-04:00

Why You Need To Exit the Implant Case Sales Game - Part 2 It’s more than okay that most implant clinicians truly suck at sales and have almost no chance of that fact changing. All of the facts we’ve reviewed in Part 1 about sales capabilities and the odds working against great clinicians from ever being proficient at sales (85% chance against) are more than okay because the everyday reality for patients is that clinical outcomes need to be at high levels! If most dentists planned and treated their implant cases at the same level of proficiency as their practice [...]

Why You Need To Exit the Implant Case Sales Game – Part 22023-05-23T12:06:38-04:00

Why You Need To Exit the Implant Case Sales Game – Part 1

2023-05-23T12:07:45-04:00

Why You Need To Exit the Implant Case Sales Game - Part 1 WARNING: This is a multi-part blog post, but if you are truly serious about treating far more implant cases than you do now (or if you have big dreams and aspirations to have a practice with an abundance of implant cases), you’ll take the time into read, digest, and act on what follows. Part 1 of this series will cover why it’s well past time to fire yourself and your staff from as much of sales process as possible with your full-arch implant cases. In a bit [...]

Why You Need To Exit the Implant Case Sales Game – Part 12023-05-23T12:07:45-04:00

Dental Implant Practice Hiring: Sales Team Challenges & Solutions (Part 1)

2023-05-23T12:08:24-04:00

How is your dental implant practice hiring going? Hiring is THE implant business topic of 2022.  Whether its associates, assistants, or basic admin, hygienists, finding staff is a challenge.  If we are seeking highly specialized sales staff with direct to patient sales experiences the level of difficult is many multiples of difficulty beyond basic staff. As a sign of the reality of what’s happening on the ground, almost all of those dentists hiring report significant challenges in filling the vacancies.  While finding staffing is a challenge or impossible, on the demand side, interest remains very strong with patients looking [...]

Dental Implant Practice Hiring: Sales Team Challenges & Solutions (Part 1)2023-05-23T12:08:24-04:00

Why Traditional Dental Sales Is Such a Turnoff

2023-05-23T12:28:11-04:00

If you never liked playing the role of salesman as defined what circulates in the profession as what constitutes dental ‘sales,’ you are not alone. Routinely what is falsely believed as how one is ‘supposed’ to sell treatment in a dental practice includes high pressures selling, sales gimmicks (if you could wave a magic wand in front of your mouth…), and often advertising big discounts or published low fees to create a sales conversation. The reality is most of us in the profession dislike what those things represent. Why Dental Sales Is A Turnoff Unfortunately, most clinicians believe that these are [...]

Why Traditional Dental Sales Is Such a Turnoff2023-05-23T12:28:11-04:00

Do You Follow Steps To Perform Your Procedures?

2023-05-24T11:54:34-04:00

What's better, randomness or following steps? ....do you randomly pick and choose steps in the procedures you perform based on your mood that day?  "Oh well...today Mrs. Smith, anesthesia is the last step on my list...so sorry this will hurt you more than me...." I have little doubt that you follow specific steps to perform your clinical procedures....otherwise you wouldn't have a license and you wouldn't be reading this. Following Steps Matters While every one gets THAT detail (procedures must follow steps to be predictable), only 5% get that the majority of success for selling cases beyond single tooth implant [...]

Do You Follow Steps To Perform Your Procedures?2023-05-24T11:54:34-04:00

Kvetchers and Believability

2023-05-24T11:56:15-04:00

How believable are you to prospective patients? How hard have you worked to engineer believability when it comes to advanced procedures such as full arch implants / All-on-4 / All-on-X implants? Did you know believability will either help or hinder your advertising results? Here's a story about believability in the marketplace. About Believability Six years ago, I had a conference call with two docs in an area of South Florida with a lot of retirees.  One of them (a GP) was gung-ho on restoring a lot of All-on-4 cases.  The other (a periodontist) was simply on the call to kvetch [...]

Kvetchers and Believability2023-05-24T11:56:15-04:00

Why I Became A Student of the Sales Process

2023-05-24T11:57:51-04:00

Why I became a student of sales process and why ClearChoice and every implant practice owner serious about treating multiple full arch cases weekly or daily is also a student of the same. Well, tough personal real-world experience where my advertising dollars were on the line forced me to leave my comfort zone as a typical implant practitioner to find answers otherwise I had no business advertising for these patients.  On my personal journey to treating 50 full arch implant cases annually in my clinical practice in the 00’s, I made two big sales discoveries.  Sales Discovery #1 Even with great advertising messages that cause an abundance of patients to call who need and are interested in [...]

Why I Became A Student of the Sales Process2023-05-24T11:57:51-04:00
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