Dental Marketing Ideas-Email Open Rates - Only Fools Have Stopped Regular Mail When discussing dental marketing ideas with program members, I advise them that regular mail is still the way to go when reaching out for prospective clients who need their clinical skills and care. While many think e-mail is the way to go, we have learned that it is not a helpful as you would think. The latest numbers are in for consumers opening e-mail messages and there are lessons there for every practice.  [These numbers from the Direct Marketing Association which I am [...]