Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process

2023-05-23T12:23:05-04:00

Want to know the #1 surprise discovery I made in 2001 as it related to advertising and sales of the full arch implant case (this was before All-on-4 / All-on-X)? The surprise was how easily everything amazing that I was up to with getting a solid implant message to the public via advertising could be easily destroyed by some of the nicest, caring, friendly, most personable staff you can imagine. Yes, my staff were literally killing my advertising and cases! My full-arch implant ads would generate dozens and dozens of implant patient phone calls every week but these nice caring [...]

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process2023-05-23T12:23:05-04:00

With Full-Arch Advertising and Sales, There Are No New Wheels To Invent

2023-05-23T12:28:46-04:00

I've gone into the long list of reasons why the public wants full arch immediate loading solutions such as AO4/All-on-X for terminal dentitions. We are almost ready to go into dollar amounts required to advertise this procedure effectively but, before we go there, we will cover one final CRITICAL CONCEPT to help you understand the reality of advertising and sales of this service. Critical Concepts As a reminder, CRITICAL CONCEPT #1 is that there is a minimum entry level budget to open the door to at least 3 arches per month. Three arches per month is where the time and [...]

With Full-Arch Advertising and Sales, There Are No New Wheels To Invent2023-05-23T12:28:46-04:00

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process

2023-05-23T12:29:54-04:00

Want to know the #1 surprise discovery I made in 2001 as it related to advertising and sales of the full arch implant case (this was before AOX)? The surprise was how easily everything amazing that I was up to with getting a solid implant message to the public via advertising could be easily destroyed by some of the nicest, caring, friendly, most personable staff you can imagine. Yes, my staff were killing my advertising and cases! My full arch implant ads would generate dozens and dozens of implant patient phone calls every week but these nice caring staff didn't [...]

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process2023-05-23T12:29:54-04:00
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