In the old days, all you had to worry about was your literal storefront. Windows, sidewalk, signage. Physical stuff. The landlord of my practice building (before I bought it) was lazy about having clean-up done regularly. I or someone on my team would be found on occasion doing whatever was necessary to make sure the storefront was in good shape. There was a bus stop on the property and, while that was great for the neighborhood, it was bad for the business' appearance, but it came with the territory. We dealt with it. Then… along came the internet and the storefront [...]