Why do trust factors matter so much in case acceptance?
Because trust is what drives automatic choice. When a patient sees an abundance of trust factors around you, things authored in your name and built up over time, their instinct chooses you before they have finished thinking it through. That is the goal. You want the gut to say yes and the reflective mind to stay calm and agree. The moment trust is thin, the reflective system wakes up, starts second-guessing, and overthinks every part of working with you. So your job is to stack the trust factors, keep the pressure off, and keep both systems at ease. Do that and acceptance stops feeling like a fight. The patient is not talking themselves into you. They already believe.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.