james, Author at The McAnally Selling System

Dental Practice Advice and The Real Cost of Dental CE

james2024-06-21T22:38:57-04:00

Dental Practice Advice and The Real Cost of Dental CE In my dental practice advice series, lets talk about the Real Cost of Dental CE Dental CE is great. It's the path that unlocks all kinds of ways to serve your patients better IF it's thought through. Most dentists don't think anything through carefully regardless of whether it's CE or not. That's the simple truth--wish it wasn't but it is what it is. When it comes to CE, most dentists really don't understand what they are paying for, getting, or will ever use based on [...]

Dental Practice Advice and The Real Cost of Dental CEjames2024-06-21T22:38:57-04:00

Dental Practice Marketing-Kodak Death Watch

james2024-06-21T22:38:44-04:00

Dental Practice Marketing-Kodak Death Watch While discussing dental practice marketing and how it is a must in this economy, lets look at Kodak, Dollar Stores, and Your Choices. I've watched the series of plunges and gradual descent into economic hell by Koday Corp since the dawn of the digital camera. In corporate time lines, it's been a very quick race from market giant to ineffectual pipsqueak. There are some serious things to learn from this for every dentist out there. Yet, most will barely pay attention to this headline or to other even more pertinent [...]

Dental Practice Marketing-Kodak Death Watchjames2024-06-21T22:38:44-04:00

Dental Practice Marketing- Apple and Best Buy

james2019-10-23T17:54:36-04:00

Dental Practice Marketing- Apple and Best Buy In dental practice marketing........who do you want to be ...Apple or Best Buy ?? It is no big surprise that big discounter Best Buy continues to head for the inevitable as they ignore the discounting tactics that always put a discounter out of business. Increasing volume on decreasing margins. Are you aware that there are solid laws regarding thinking about fees, margins, and then addressing this as part of your practice operation and dental practice marketing ? Did you know that we provide help to our members so [...]

Dental Practice Marketing- Apple and Best Buyjames2019-10-23T17:54:36-04:00

Dentistry Today names Dr. McAnally top dental consultant

james2024-06-21T22:38:22-04:00

Dentistry Today names Dr. McAnally top dental consultant In dental consultant news, Dentistry Today names Dr. James McAnally top consultant once again. Newton (MA), Miami Beach (FL): Dentistry Today, one of dentistry's most widely distributed and read trade magazines has named Dr. James McAnally, CEO, Big Case Marketing and President, Master Dentists Academy as a top consultant. This marks the 5th year, in a row, that the publication has named Dr. McAnally to its annual list for his expertise in marketing and promotion of professional practices and in ethical selling professional services. He is dental [...]

Dentistry Today names Dr. McAnally top dental consultantjames2024-06-21T22:38:22-04:00

Frank Spear, LD Pankey, John Kois, Pete Dawson, LVI, and Dental Practice Advice on Dentition Reality

james2024-06-21T22:38:10-04:00

Frank Spear, LD Pankey, John Kois, Pete Dawson, LVI, and Dental Practice Advice on Dentition Reality In my dental practice advice series, from time to time, things from some of our best clinical post-graduate educators catches my eye like this ad from Dr. Frank Spear. Kudos always go to these folks for providing a wealth of clinical information that puts their attendees on a different playing field at least in a THEORETICAL sort of way. [By the way, on this kind of subject matter in dental practice advice (occlusion that drives most treatment decisions and [...]

Frank Spear, LD Pankey, John Kois, Pete Dawson, LVI, and Dental Practice Advice on Dentition Realityjames2024-06-21T22:38:10-04:00

In Ethical Selling Dentistry- Important dental marketing statistics to know

james2024-06-21T22:37:48-04:00

In Ethical Selling Dentistry- Important dental marketing statistics to know Let's talk about the current marketing statistics and why you should be using an ethical selling dentistry sales system. Holidays are great. The downside is that when your role is to monitor a large stream of information that effects your member doctors there is a BIG backlog when one returns. I've just "digested" my backlog from Thanksgiving (and will literally finish off a delicious smoked turkey courtesy of Greenberg's in Tyler Texas--god bless the internet--today.... And here are some sobering numbers, gathered up from a [...]

In Ethical Selling Dentistry- Important dental marketing statistics to knowjames2024-06-21T22:37:48-04:00

Dental Practice Advice-Thanksgiving and the Harvard Study Part I

james2024-06-21T22:37:29-04:00

Dental Practice Advice-Thanksgiving and the Harvard Study Part I At this time of year in my dental practice advice series I would like to touch on a recent Harvard study. Happy Thanksgiving! Still one of my favorites even though I now enjoy it with frozen margaritas and cold smoked turkey on the beach. No snow, no leaves to pick-up, and no funny pilgrim suits. THE END IS NEAR The year rapidly closing out. In spite of the changed economy, in which most generalists are suffering, our members upgrading their ethical selling abilities are having some [...]

Dental Practice Advice-Thanksgiving and the Harvard Study Part Ijames2024-06-21T22:37:29-04:00

Ethical Selling Dentistry and the science of Amost Tversky

james2024-06-21T22:37:16-04:00

Ethical Selling Dentistry and the science of Amost Tversky Amost Tversky's behavioral science can be applied to ethical selling dentistry. How much behavioral science do you understand and use to help your patients? I bet you’ve never heard of Amos Tversky and his studies are probably as important right now to you as G.V. Black’s were to dentists a billion years ago. During my podium presentation at the AAID meeting recently, I administered the Amos Tversky survival and loss/benefit test to the audience. Previous test subjects showed that when presented with health care options from [...]

Ethical Selling Dentistry and the science of Amost Tverskyjames2024-06-21T22:37:16-04:00

Dental Practice Marketing-What to Know about Social Media Like Facebook

james2024-06-21T22:36:55-04:00

Dental Practice Marketing-What to Know about Social Media Like Facebook Why Social Media is NOT the starting point for dental practice marketing. Every practice has a limited amount of energy, dollars, and, one very finite element that is precious and non-renewable-Time! The reality is every “new patient” strategy, every strategy that creates prospective patients and patients for silos of business in the practice (cosmetics, sedation, dental implants, TMJ, apnea, etc.) must all be looked at from the standpoint of how many of these resources are devoured. Currently Facebook™ is something that a fair number of [...]

Dental Practice Marketing-What to Know about Social Media Like Facebookjames2024-06-21T22:36:55-04:00

Dental Implant Marketing-ClearChoice & Dental Implant Public Seminars–What to Know

james2024-06-21T22:36:43-04:00

Dental Implant Marketing-ClearChoice & Dental Implant Public Seminars--What to Know In dental implant marketing one M.I.A. strategy for many practices looking for implant cases is the public seminar or open house concept. I'm in the midst of updating the how-to's of this evergreen strategy for our current Elite Members and future credentialed members who opt for that route in the online McAnally Selling System. Seminars/open houses ARE worth a test in most locations especially if certain technology components are present in the office. It's outside the box thinking for most dentists with the skills to [...]

Dental Implant Marketing-ClearChoice & Dental Implant Public Seminars–What to Knowjames2024-06-21T22:36:43-04:00

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