Big Case Marketing Blog

Important vs Most Important in Your Dental Practice

2026-06-18T00:00:00-04:00

How do I figure out what's most important when everything in my practice feels urgent? You learn the difference between important and most important the way people learn it in a crisis, except you want to learn it before the crisis. There is an image I love: the ship is going down, you are in the water with two hundred friends and only three life jackets. In that instant nobody confuses important with most important. Your practice rarely throws you a moment that brutal, which is exactly why the priorities blur. Everything feels urgent so nothing gets the focus it deserves. [...]

Important vs Most Important in Your Dental Practice2026-06-18T00:00:00-04:00

Real Dental Coaching vs Just Getting Information

2026-06-18T00:00:00-04:00

What's the difference between real coaching and just being given information? Real coaching tells you what to do next in your specific situation. Information dumping hands you a pile and wishes you luck. The word coaching gets used promiscuously these days, and a lot of it is just data dressed up in a nicer outfit. I learned this watching skilled sellers in other industries make fortunes by overwhelming people and then disappearing. The tell is simple. Good coaching asks you questions before it gives answers. Thomas Edison said if he had an hour to solve a problem he would spend fifty-five [...]

Real Dental Coaching vs Just Getting Information2026-06-18T00:00:00-04:00

Overwhelmed by Dental Courses? The Problem Is More

2026-06-18T00:00:00-04:00

Why does buying more dental courses leave me more overwhelmed, not better? Because most of what gets sold to dentists is data dumping disguised as teaching. I sat through a three-day seminar full of brilliant marketers who knew exactly how to sell information, and almost none of them gave any real instruction on what to do with it. They pile mountains of material on people and walk away. That is not coaching, that is vomiting information. The last thing a busy dentist needs is more to assimilate. You already get more by email in a day than you could ever use. [...]

Overwhelmed by Dental Courses? The Problem Is More2026-06-18T00:00:00-04:00

Not a Good Networker? You Can Still Grow Big Cases

2026-06-18T00:00:00-04:00

Do I need to be a good networker to succeed with big dental cases? No, and the relief on people's faces when I say that is something to see. You do not need to be a natural networker to grow a big-case practice. The skill that actually matters is showing up, working a proven plan, and being willing to participate. Networking is a personality trait that gets oversold. Consistency is a habit that gets undersold. I know plenty of charming networkers who cannot close a full-arch case to save their lives, and plenty of quiet doctors who do it beautifully because [...]

Not a Good Networker? You Can Still Grow Big Cases2026-06-18T00:00:00-04:00

Are Dentist Coaching Groups Too Cliquish to Join?

2026-06-18T00:00:00-04:00

I worry that dentist coaching groups are cliquish and I won't fit in? I hear this and I understand it, but a good group is built so no clique or single personality can dominate. When the format gives everyone equal time and attention, the cliquishness has nowhere to grow. The honest part is this: you get out of it exactly what you put in. Stop worrying about fitting in and focus on bettering your best and using the systems, and you fit just fine. Early on I had to remove people who showed up with their own agenda and tried to [...]

Are Dentist Coaching Groups Too Cliquish to Join?2026-06-18T00:00:00-04:00

How Fear in Your Dental Practice Runs the Show

2026-06-18T00:00:00-04:00

How do I stop my fears from running my dental practice? Whatever you fear and refuse to face up to controls you. Whatever you fear and are willing to face, you have the power to overcome. That is not motivational fluff, it is the actual mechanism of how dentists stay stuck. The fear of the high-fee conversation, the fear of presenting a full-arch treatment plan, the fear of a patient saying no in front of your team. You avoid the thing, and the avoidance quietly runs your schedule and caps your income. The fix is not to wait until the fear [...]

How Fear in Your Dental Practice Runs the Show2026-06-18T00:00:00-04:00

Can a Shy Introverted Dentist Sell Big Cases?

2026-06-18T00:00:00-04:00

I'm shy and introverted, can I still succeed at selling big dental cases? Believe it or not, I am the same way. Most people would never guess I am a true introvert, but I am. What I learned early is that I will always accomplish more through movement than through meditation. That one line changed my life. Whatever you fear and refuse to face controls you. Whatever you fear and are willing to face, you gain the ability to overcome. Shyness does not disqualify you from anything. Even now, when I walk into a room of strangers there is a knot [...]

Can a Shy Introverted Dentist Sell Big Cases?2026-06-18T00:00:00-04:00

Feeling You Have Nothing to Contribute? Read This

2026-06-18T00:00:00-04:00

What if I feel like I have nothing to contribute to a group of other dentists? If you genuinely believe you have nothing to offer, that belief is the problem, not the truth. It means you are unaware of your own skills and talents, and usually it means your confidence has taken a hit somewhere along the way. You cannot value abilities you refuse to see. Here is what actually happens to the quiet ones who show up anyway: they discover they have plenty to give, and they often become the mentor other people lean on. Assets that sat dormant for [...]

Feeling You Have Nothing to Contribute? Read This2026-06-18T00:00:00-04:00

Going It Alone as a Dentist: When It Backfires

2026-06-18T00:00:00-04:00

Can I grow my big-case dentistry skills entirely on my own? Plenty of dentists can, and some genuinely should. Not everyone needs outside structure to get where they want to go. But before you plant your flag on going it alone, ask yourself one honest question: are you actually getting the cases and the case acceptance you want, in the timeframe you want? If the answer is yes, carry on, you have nothing to prove to me. If the answer is no, then the do-it-myself instinct is costing you years. The most common thing I hear from doctors is, why didn't [...]

Going It Alone as a Dentist: When It Backfires2026-06-18T00:00:00-04:00

Competition Between Dentists Is Mostly in Your Head

2026-06-18T00:00:00-04:00

Should I worry about a competitor being in the same dentist group as me? I get this worry constantly, and it is almost always misplaced. When two dentists from the same area do end up around the same table, they nearly always walk out as friends and strategic allies. They figure out fast that there is more to gain from cooperating than from circling each other like sharks. Dentists who chase big cases live in a market of creative abundance, not scarcity. There is more demand than any one practice can serve. Here is the part that stings a little: your [...]

Competition Between Dentists Is Mostly in Your Head2026-06-18T00:00:00-04:00
Go to Top