Dental Marketing Ideas Archives

Who Is Your Dental Competition Part 1

james2024-06-21T22:12:26-04:00

Who Is Your Dental Competition Part 1 You have two forms of dental competition. The one that is routinely thought of is competition with other dentists. If you are serious about performance, you’ll identify the highest performing practices in your market and list them out. More on why that’s important in Part 2 of this series. The second type of dental competition in every practice performing elective services, where treatment plans total more than $2,000, is competition against other goods and services requiring similar time investments and similar or even much greater monetary investments. Many [...]

Who Is Your Dental Competition Part 1james2024-06-21T22:12:26-04:00

Online Dental Practice Reviews-Is word of mouth advertising dead? Part 1

james2024-06-21T22:15:46-04:00

Online Dental Practice Reviews-Is word of mouth advertising dead? Part 1 New Flash - Old fashioned Word of Mouth Advertising IS dead! But…..New Word of Mouth Advertising, or more appropriately,online dental practice reviews or Digital Word of Mouth Advertising (DWOMA) is alive, growing by double digits every year, and far better than the original. Based on review of the data, most dentists are ignorant of the state of Digital Word of Mouth Advertising and how it’s affecting their practice and their marketing and even case acceptance results. Those embracing the power of this as part [...]

Online Dental Practice Reviews-Is word of mouth advertising dead? Part 1james2024-06-21T22:15:46-04:00

Dental Practice Marketing Graduate advantages

james2024-06-21T23:19:18-04:00

Dental Practice Marketing Graduate advantages Graduates from our Dental Practice Marketing do more and better dentistry than the other 95% of dentists and report a much higher case acceptance. They get the following after graduation: *License to use Dentistry’s only check-list method for selling professional services backed by Harvard, Stanford, Yale, and Columbia Research. 20% of fee for service dentists make 80% of the fee for service profit. The fastest path to the 20% is via this university backed system for professional service selling and dental practice marketing *As by-product of being a graduate, routinely [...]

Dental Practice Marketing Graduate advantagesjames2024-06-21T23:19:18-04:00

Dental Practice Marketing- Advice about the 101 on Dental Signage

james2024-06-21T23:18:01-04:00

Dental Practice Marketing- Advice about the 101 on Dental Signage Dental Practice Marketing can be tricky for most dentists unless they know how to advertise their practice and expertise. I drive by a lot of Dental offices... and when I do, I mostly cringe at the incorrect ways dentists apply themselves to dental marketing and how they send out their message. No wonder consumers are confused. Most of these practice signs do a great job at being REPULSIVE while REPELLING patients. Here are the top 3 offenders: 1. Bad Name – Just “Dentist” followed by [...]

Dental Practice Marketing- Advice about the 101 on Dental Signagejames2024-06-21T23:18:01-04:00

Ethical Selling Dentistry-Professionals don’t take orders

james2024-06-21T23:15:27-04:00

Ethical Selling Dentistry-Professionals don't take orders In my ethical selling dentistry system we do not take orders........we take the lead gently and lead our patients to realize what it is they actually need to help them to better dental health by using my proven sales system. McAnally Selling Rule #13 –Professionals don’t need or have to take orders. Frequently from the podium, you’ll hear some management “guru” telling dental teams that they need to "take the order" as if they were working at some fast food joint. I have nothing against fast food in fact [...]

Ethical Selling Dentistry-Professionals don’t take ordersjames2024-06-21T23:15:27-04:00

Dental Marketing Ideas-The best questions are…..

Leah Heldman2024-06-21T23:14:24-04:00

Dental Marketing Ideas-The best questions are….. McAnally Selling Rule #11 in dental marketing ideas - Dumb questions are the best questions. Getting a patient to ask questions is always better than blathering at a patient until their ears turn blue! Remember, EVERYONE but another dentist is a layperson. I advise my clients who have patients with larger needs to have a check-list they follow so they can ask the right questions that stimulate patients to ask you the dumbest questions possible which then in turn gives you the opportunity to lead them higher ground with [...]

Dental Marketing Ideas-The best questions are…..Leah Heldman2024-06-21T23:14:24-04:00

Dental Practice Advice-The economy is back…..

Leah Heldman2024-06-21T23:13:40-04:00

Dental Practice Advice-The economy is back….. I ask my members to take my dental practice advice and use the recovering economy to cash in on it. There’s little doubt that the U.S. economy is picking up speed much to the chagrin of at least 50% of politicians. Consumer prices are ticking up. Wage pressure is on. I will bet $100 to anyone reading this that your staff has asked for a significant raise in the last 6-12 months. Job postings are at their highest level since 2001. Yes “highest” is debatable when we factor in [...]

Dental Practice Advice-The economy is back…..Leah Heldman2024-06-21T23:13:40-04:00

Dental case acceptance-Who is doing the Talking ?

Leah Heldman2024-06-21T23:13:19-04:00

Dental case acceptance-Who is doing the Talking ? In dental case acceptance it is imperative the the patient is interacting with the dentist and involved in the discussion. A patient doing nothing but listening is going to get bored and disinterested by the time you can stop talking. You are likely to lose the case if the patient is not involved in the discussion by asking questions and being totally informed. Snore….. Are you getting your patients to talk EVEN during presentations? If not, results and decision making are automatically hindered. If you can and [...]

Dental case acceptance-Who is doing the Talking ?Leah Heldman2024-06-21T23:13:19-04:00

When It’s Safe to Assume using Dental Marketing Strategies

Leah Heldman2024-06-21T23:12:44-04:00

When It’s Safe to Assume using Dental Marketing Strategies Using dental marketing strategies and a proven checklist will prevent you from assuming too much and blowing up a case presentation. Assume – taking that something is going to happen or is the case, without proof. We assume things all the time in our daily interactions with patients (and staff). Assuming has a very close cousin named mind reading that usually rides shotgun. How great are any of us in the correctness of our assumptions OR in the talent of mind-reading? Using a dental marketing strategy [...]

When It’s Safe to Assume using Dental Marketing StrategiesLeah Heldman2024-06-21T23:12:44-04:00

Dental Practice Advice-What the ADA won’t tell you-

Leah Heldman2024-06-21T23:12:25-04:00

Dental Practice Advice-What the ADA won’t tell you- Let's touch on some dental practice advice which all my clients know about already but the ADA certainly won't share with you. Dental insurance has played an amazing role in the profession and in the good it has done for millions patients over the years. If we back up in time to when this employee benefit came to be, the annual maximum bought a LOT of dentistry. Fast forward 40+ years and the same maximum doesn’t do nearly as much. We can debate the current state of [...]

Dental Practice Advice-What the ADA won’t tell you-Leah Heldman2024-06-21T23:12:25-04:00

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