Dental Marketing Ideas Archives

Silence is deadly in dental case acceptance. How to deal with it in patient interactions.

Leah Heldman2024-06-21T23:12:11-04:00

Silence is deadly in dental case acceptance. How to deal with it in patient interactions. In dental case acceptance silence can be deadly when dealing with case presentation. To the untrained silence results in discomfort. It is human nature to fill uncomfortable pauses and silences in conversation with something else. Usually that something else is to simply “talk AT” people instead of initiating some form of meaningful interchange. It is important not to race to fill the void and alienate the patient. Anyone wanting proof needs to simply monitor practice phones where untrained staff are [...]

Silence is deadly in dental case acceptance. How to deal with it in patient interactions.Leah Heldman2024-06-21T23:12:11-04:00

Dentistry News and Harvard Business Review ….

Leah Heldman2024-06-21T23:11:51-04:00

Dentistry News and Harvard Business Review …. In dentistry news it is important to keep an eye on reviews from experts in the business field. During the midst of the last recession Harvard Business Review published a review of the most important consumer trends being slowed and accelerated courtesy of the recession. A number of the accelerated trends have only sped up and become even more prominent since their report. Ignoring this data is bad for the business of your practice. Most dentists don't consider that the data should be considered dentistry news. It’s doubtful [...]

Dentistry News and Harvard Business Review ….Leah Heldman2024-06-21T23:11:51-04:00

In Dental Practice Marketing Don’t Whine about Selling

Leah Heldman2024-06-21T23:11:40-04:00

In Dental Practice Marketing Don't Whine about Selling Are you whining about how hard it is for you in dental practice marketing ? If you are you should stop. Dentists have it so easy compared to other industries. Step inside any organization that is truly sales driven where the entire organization lives or dies by sales and you will find non stop building of prospect lists and prospects being hounded until something happens. Invariably a lot of that hounding involves some sort of outbound phone calling. It is not a pretty business and it is [...]

In Dental Practice Marketing Don’t Whine about SellingLeah Heldman2024-06-21T23:11:40-04:00

Dental Practice Advice and Avoiding Buyer’s Remorse

Leah Heldman2024-06-21T23:11:09-04:00

Dental Practice Advice and Avoiding Buyer’s Remorse In my dental practice advice I tell my clients that we need a checklist and proper systems in place so we never have an unhappy patient. We’ve all been there. You perform some treatment that is clinically acceptable, ethically within reason, and functioning properly and now months later the patient is unhappy and says “I wished I’d never decided to do this.” Nothing you can try or do will change their mind. It’s classic buyer’s remorse. There are reasons to reduce or prevent buyer’s remorse in just about [...]

Dental Practice Advice and Avoiding Buyer’s RemorseLeah Heldman2024-06-21T23:11:09-04:00

Dental Practice Advice-Real Problems v. Imagined

james2024-06-21T23:10:39-04:00

Dental Practice Advice-Real Problems v. Imagined Would you like some dental practice advice from a professional ? Manage your TIME ! I’m a big fan of Dan Sullivan at Strategic Coach who developed the concept of 10X thinking for entrepreneurs. Most dentists are trapped in 1X thinking in an age where 10X and even 100X is possible; even for dentists. To reset your thinking, check out some of Dan’s podcasts at www.10XTalk.com. One thing Dan says fairly often is “Your Problem isn’t the problem, the problem is that you don’t know how to think about [...]

Dental Practice Advice-Real Problems v. Imaginedjames2024-06-21T23:10:39-04:00

Dental Practice Advice and the Reality of Change

james2024-06-21T23:10:06-04:00

Dental Practice Advice and the Reality of Change Here is some dental practice advice........embrace change and make changes in your dental practice ! I love change and have set up my business and my home life to accommodate it because it’s the only variable in life we can count on as being consistent! Change comes in 2 forms: Welcome and Unwelcome Often times, it’s the “unwelcome” kind that creates the most growth because it suddenly it is do or die, sink or swim, starve or feast, or grow or contract. Some people can manage change [...]

Dental Practice Advice and the Reality of Changejames2024-06-21T23:10:06-04:00

In dental marketing strategies a mailer gets more attention than postcards

james2024-06-21T23:06:38-04:00

In dental marketing strategies a mailer gets more attention than postcards In my dental marketing strategies I have found that a Direct-to-Prospect Mailer gets more attention than postcards. Best results from a direct marketing campaign depend the number of people who see it. At 11" tall and 17" wide and folded in half the Big Case Marketing Direct-to-Propspect mailer is considerably larger than any postcard and definitely stands out in the mailbox. The more people who see it, the more response is likely. Members of the McAnally Selling System have them personalized by my team [...]

In dental marketing strategies a mailer gets more attention than postcardsjames2024-06-21T23:06:38-04:00

Dental Marketing Ideas-Harvard, Yale, Stanford and The McAnally Selling System

james2024-06-21T23:06:25-04:00

Dental Marketing Ideas-Harvard, Yale, Stanford and The McAnally Selling System I have developed my dental marketing ideas based on a proven behavioral science as taught by Harvard, Yale and many other well known institutions. Ellen Langer, Ph.D. was featured in the NYT last weekend. It is nice to see a researcher whose work has been directly pulled into the selling system that I teach validated on such a large scale. My new and improved McAnally Selling System teaches how to improve case acceptance by learning how to ethically sell. I've been looking at Dr. Langer's [...]

Dental Marketing Ideas-Harvard, Yale, Stanford and The McAnally Selling Systemjames2024-06-21T23:06:25-04:00

What immigrants understand about “sales” as applied to dental marketing ideas

james2024-06-21T23:04:05-04:00

What immigrants understand about "sales" as applied to dental marketing ideas A dental marketing idea(s) struck me recently as about every two months, like 22 million other Americans, I head to my local Home Depot. One part is out of necessity to keep a 1935 nationally registered historic art-deco house in well cared for condition and one part purely a human observation field trip watching people search, look, and buy. My closest store is in the middle of Little Havana, one of several epicenters of immigration in the county. These immigrant heavy neighborhoods always have [...]

What immigrants understand about “sales” as applied to dental marketing ideasjames2024-06-21T23:04:05-04:00

Working MORE but earning less ? Dental Marketing Ideas can help !

james2024-06-21T23:02:55-04:00

Insurance carriers know that most dentists don't know how to apply dental marketing ideas as they apply to sales and selling their skills to the public. Many doctors are complaining that they are working more and earning less each year because the insurance carriers are relentlessly cutting fees or even refusing to pay at all. The situation will only get worse as long as the dentists put up with it - and that won't change for a long time unless dentists break free of the insurance grip and use my dental marketing ideas and strategies. The insurance guys are smart [...]

Working MORE but earning less ? Dental Marketing Ideas can help !james2024-06-21T23:02:55-04:00

Previous 234 Next