Dental Marketing Ideas Archives

Dental Marketing Ideas and What Messages to Send to Patients and Prospective Patients that Motivate

james2024-06-21T22:44:22-04:00

Dental Marketing Ideas and What Messages to Send to Patients and Prospective Patients that Motivate At the end of each year you should be considering your dental marketing ideas and how to motivate patients in the next year. Did you know that much of the business of your practice runs on an annual cycle and many aspects of that cycle can be best managed by firstly realizing the cycle exists and then addressing it as part of an annual calendar planning session. There are nuances in most markets, slow months that occur in a location, [...]

Dental Marketing Ideas and What Messages to Send to Patients and Prospective Patients that Motivatejames2024-06-21T22:44:22-04:00

Dental Marketing Ideas-Elegant Marketing Is Dope

james2024-06-21T22:55:55-04:00

Dental Marketing Ideas-Elegant Marketing Is Dope One of my key dental marketing ideas is that keeping it simple and elegant gets the job done and the patient more likely to accept your case presentation every time. Elegant is an under-used word and operational mindset in today's world. -Here's one of the official definitions: -Displaying effortless beauty and simplicity in movement or execution -Refined and tasteful in appearance or behavior or style -Simple and precise The urban dictionary would throw in.... 'Without being trashy or common....' I believe that systems of every kind need to be [...]

Dental Marketing Ideas-Elegant Marketing Is Dopejames2024-06-21T22:55:55-04:00

Does Patient Education Work and dental marketing ideas?
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Does Patient Education Work and dental marketing ideas?

james2024-06-21T22:49:34-04:00

Does Patient Education Work and dental marketing ideas? When considering dental marketing ideas and whether patient education works, consider the following- No beating around the bush on this....here's what "education" really means: *Consults *Case Reports *Case Presentations *Well written materials about your practice *Videos-especially simple *Hygiene visits *Emails *Snail Mail *Websites *Follow-up Calls ...the list is actually endless... AND..HERE'S THE BIG TAKE AWAY: My perception in the area of dental marketing ideas and theories is that there IS a time and a place for patient education and it is RARELY effective when communicated to the [...]

Does Patient Education Work and dental marketing ideas?james2024-06-21T22:49:34-04:00

My dental marketing ideas and Holiday Thinking – Do You Get It?

james2024-06-21T22:57:20-04:00

My dental marketing ideas and Holiday Thinking - Do You Get It? Here are some dental marketing ideas-Where's YOUR Holiday Head? Our Academy members know that barring some very specific instances, during the holidays it is paramount to stick to promotion being aimed at existing/current patients and prospective patients who previously requested information from the practice. Item #2 is a profound concept once understood. While that's what needs to be happening now... Today, I'd like to discuss what your plans are AFTER the Holidays and what you can do this year to better prepare for [...]

My dental marketing ideas and Holiday Thinking – Do You Get It?james2024-06-21T22:57:20-04:00

Dental Marketing Ideas-Why patients buy…..

james2024-06-21T22:32:29-04:00

Dental Marketing Ideas-Why patients buy..... Given the shrinking middle class and less money for spending on dentistry, dental marketing ideas and fixed strategies for attracting new patients is a must. The NYT front page today discusses shopping trends at higher end stores like Nordstrom, Neiman Marcus, Bergdorf Goodman. Guess what-their sales are back, big time. While the middle class evaporates there are still consumers spending money on all kinds of stuff -be it apparel, experiences, or services. A big take-home from the entire article is making sure your message resonates with why the customer is [...]

Dental Marketing Ideas-Why patients buy…..james2024-06-21T22:32:29-04:00

Dental Marketing Ideas-The E-Myth Dentist: A Must Read

james2024-06-21T22:26:26-04:00

Dental Marketing Ideas-The E-Myth Dentist: A Must Read When discussing dental marketing ideas with my program members, sometimes they ask, “what was one of the books that got you started working on marketing and case acceptance systems for your private practice and gave you dental marketing ideas—which ultimately led to the creation of an international consulting business.” Way up there is…..The E-Myth by Michael Gerber. Michael and I have had discussions about he and I teaming up to write “The E-Myth Dentist” but for various reasons that project is still on hold. For those stuck [...]

Dental Marketing Ideas-The E-Myth Dentist: A Must Readjames2024-06-21T22:26:26-04:00

Dental Marketing Ideas-Email Open Rates – Only Fools Have Stopped Regular Mail

james2024-06-21T22:23:03-04:00

Dental Marketing Ideas-Email Open Rates - Only Fools Have Stopped Regular Mail When discussing dental marketing ideas with program members, I advise them that regular mail is still the way to go when reaching out for prospective clients who need their clinical skills and care. While many think e-mail is the way to go, we have learned that it is not a helpful as you would think. The latest numbers are in for consumers opening e-mail messages and there are lessons there for every practice. [These numbers from the Direct Marketing Association which I am [...]

Dental Marketing Ideas-Email Open Rates – Only Fools Have Stopped Regular Mailjames2024-06-21T22:23:03-04:00

Dental Marketing Ideas-Movie Sets & Dental Practices

james2024-06-21T22:22:06-04:00

Dental Marketing Ideas-Movie Sets & Dental Practices In my dental marketing ideas series lets talk about..... MOVIE SETS and DENTAL PRACTICES A few days ago, I took one of my customary bike rides around my island paradise. Lots of movie sets come and go here in Miami and this photo is of a bunch of workers from a production company wheeling stuff towards the beach to set-up a scene. That got me thinking that in dental marketing ideas and promotions of yourself- Your practice is just like a movie set—both the physical environment and the [...]

Dental Marketing Ideas-Movie Sets & Dental Practicesjames2024-06-21T22:22:06-04:00

Dental Marketing Ideas-Decrease the Data You Give Your Patients

james2024-06-21T22:17:01-04:00

Dental Marketing Ideas-Decrease the Data You Give Your Patients In the dental marketing ideas series I advise my program members to keep everything simple in case presentation and decrease the data you give the patients. Here is why-Every 18 months for the last decade, the world has doubled the data it pushes to you. Twice as much email, twice as many friend requests, twice as many sites to check, twice as many devices. That’s what’s going on in your patient’s world. It’s becoming more difficult to insert yourself into their conversations without a clear focused [...]

Dental Marketing Ideas-Decrease the Data You Give Your Patientsjames2024-06-21T22:17:01-04:00

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